A building with a rotted structure cannot continue to stand, even if it is historic or beloved by many in its community. The building in question here is Hollywood, the business that has been responsible for entertaining us for over 100 years and the business that has been responsible for perpetuating racism for just as long. While the age of overt racism in film has passed, Hollywood still favors white talent in who they choose to hire, cast, and award. Hollywood needs to be structurally overhauled in order for the business that entertains people to be the business that represents all people, too.
Nowadays, break room chatter isn’t about the latest episode of a television show, it’s about the latest season of a Netflix show. Streaming services have taken the entertainment industry by storm, but it’s not just because of the convenience that comes with being able to watch a show on a phone. Streaming services are more open to representing all people both in who they hire and the stories they tell, more so than conventional Hollywood. Since streaming services are meeting the demands for better racial diversity so successfully, they will render Hollywood as we know it obsolete.
Hotdog witness- “That’s like nothing ever happened” This is a comparative claim implying because the salty dog wasn’t sliced, they are comparing it to literally nothing happening. I wouldn’t say nothing necessarily happened, since the inter part of the saw becomes damaged and mangled beyond further use.
Manufacturers- “Forced to stop in one thousandth of a second” This is a numerical claim since it is a recorded average of how long it takes for such a fast moving blade to suddenly come to a halt. This is later compared to a car going 1000mph crashing into a wall which is hard to even imagine.
Industry spokespeople- “Flesh sensing safety technology has been available that could prevent almost all table saw injuries” This is a factual claim saying there is a market for such inventions that sense foregin objects (things that are not intended to be cut by the table saw) that exists. That being said, I am surprised that such things are not mandated or even bought out by table saw manufacturers.
Consumer safety advocates- “10 amputations a day and thousands more injuries every year,” I would say this claim is quantitative since these numbers are recorded from various places where data is recorded and analyzed to then make these statistics.
News reporters-“Demonstration of a man’s faith in technology is one of the coolest” This is a causal claim implying that it is “the coolest” to see a man willingly stick his finger into a table saw to show how accurate his product is. I do think this is cool, but it did in fact install such fear and anxiety in me while watching.
Customers- “recorded 2,000 finger saves” This claim is quantitative and numerical since it is based off of trails, surveys, and data collected to then come to this conclusion of the finger saves by this invention.
Injured plaintiffs- “blood everywhere” This is a casual claim implying being injured by a table saw can result in a gruesome scene leaving blood everywhere. I do not doubt nor ever wanna witness such a scene. Personally, I would never ever think to use a table saw, and hearing such stories solidifies this instinct of mine.
Government officials- “Save society $1500 to $400 per saw sold” This quote is a numerical claim since it directly relates to the amount of money that could be saved, and prevented by use with such an invention of the Sawstop.
Teenagers sense of purpose and self-esteem in today’s day in age sadly stems from social media interaction. Every year as social media grows so does the amount of suicides. Teens everyday are killing themselves over not getting enough attention and ultimately “likes” on their content. If social media sites get rid of allowing the amount of likes a user gets on to be shown on their uploaded digital content, suicide rates will lower, and self-worth will improve all due to a more equal appearance of social status.
0:00-0:01- The video opens on a wide shot of a house, looking at it from the backyard. The house is modest but neat, one story but with a well-kept lawn and plants. A light turns on inside the house. This appeals to middle class viewers and also gets the audience to keep a more open mind toward the homeowner we are seemingly about to meet- if this person keeps their lawn looking so neat, how bad could they be? The house is in a wooded area. There is a patio set with a small grill that again speaks to the potential character of the homeowner. Maybe they’re the sort of person to invite people over for a cookout. The sky is gray, the house is in shadow, and it’s dark enough to turn the lights on, so it is either the morning or the evening. Either that or there is a storm coming.
0:01-0:04- Inside the house, there is a man opening his fridge. It’s hard to tell just how old he is, but judging by his face he’s probably in his 30s or 40s. He has a beard, glasses, and is wearing a robe. The robe further contributes to the idea that it is either the morning or evening. He doesn’t look disheveled, but he doesn’t look immaculately groomed. The fridge looks pretty well stocked, inside we see milk, orange juice, grapes, bananas, and more that is harder to make out. This man probably is not poor. A middle class viewer could recognize and relate to him. By the way he moves his mouth, the man appears to sigh as he picks up the milk. As his body moves slightly to the side as he picks up the milk, a young boy is revealed to be standing behind him. The boy appears to be his son as they are in the same house. You can also see rooms in the house behind them. There is a dark wood cabinet and farther behind that a bright green wall with a window and sheer curtains. The color scheme makes the house look a little 60s, but the man’s glasses are modern, so it’s likely that this takes place in the present day and the house’s interior is outdated. This further contributes to the idea of this being a middle/upper-middle class house. It was probably built around the 60s, this man bought it years later, and while it’s a nice, neat house, it was too much to refurbish. The aesthetic again makes this relatable to middle class viewers.
0:04-0:05- The man hands the milk backward to his son, but does it in a bit of a silly way that almost looks like a dance move. Drawings are taped on the fridge. We get the idea that this man cares about his son and likes to have fun with him. He seems like a good dad, and the audience is being encouraged to like him. Outside the window, the sky is brighter. The milk implies breakfast as do the corn flake box on the counter and the brighter sky also implies morning. Both the boy and the father are wearing pajamas. The father’s playful attitude makes it seem like they aren’t in a rush. It appears to be a laid-back morning, maybe a weekend, and the dad and son are going to make breakfast together.
0:06-0:08- The dad opens a drawer and takes out a spoon, which he throws behind his back to the son who catches it. The son’s expression doesn’t look particularly enthused but he doesn’t look annoyed or upset either, so we can assume that the father and son are having fun together even if the son maybe thinks he’s too cool to be hanging out with dad. This seems to be a loving father-son relationship that viewers will be endeared to.
0:08-0:10- The father’s feet are sliding across the floor like he is dancing, he picks up the corn flakes, and takes them over to the kitchen table where the son is sitting with a bowl in front of him. The mood remains playful and fun as the father keeps doing something as silly as dancing around the kitchen. He is clearly trying to create fun, positive memories with his son. The audience likes him for that because he’s being a good dad. This appeals to any parents watching because he’s doing what most parents would want to do for their kids.
0:10-0:15- The father stops mid-dance and gives his son an expectant look. It looks expectant because of the way he cocks his head and how his eyes are wider. Clearly, the father won’t pour the corn flakes until the son does something. The son shakes his head and smirks before tapping his father’s hand and ending the pause in the dance. The son’s face gives the idea that he thinks his dad is silly but he appreciates the fun they’re having together. The father waves his arms as he continues his dance and pours the corn flakes in a bowl for the son. On the wall behind them, juvenile drawings in crayon or colored pencil that depict a dinosaur, space, and a rocketship are hanging. We assume these are the son’s drawings, so the father hung his son’s drawings not only on the fridge but on the wall too. The audience understands that he is proud of his son and loves him. This is a very sweet and heartwarming moment. The dad isn’t afraid to act silly to create a special memory with his son and the son even plays along. It appeals to pathos. This is a scene that parents would wish for in their own lives and something that most parents would want to imitate if they love their children like the dad in this video.
0:16-0:24- The dad dances around the back of his son’s chair and does a dance move where he puts his hand on his chest and pops his chest forward and back. He does something that appears to be a moonwalk behind the son’s chair and into the kitchen. As his dad passes behind him, the son follows with his head. He’s pretty expressionless, he’s not really smiling so it gives the idea that he’s a little embarrassed by his dad’s antics. He doesn’t have a resentful expression though, it’s a pleasant neutral, so even if his dad is acting weird, the son likes his father. The dad’s energy is high and he’s clearly very committed to this moment, even though his son isn’t too enthusiastic. At this point it’s also notable that a second parent has not appeared in the video, and while that doesn’t confirm that this man is a single father, it’s a reasonable assumption. It all makes the audience love this father because he’s so upbeat and he’s trying to create a happy moment, and if he’s doing this now, the audience assumes he is always trying to make his son’s life happy, even if he is potentially doing it alone. It conveys the idea that even if there are parts of life that cause struggles, it’s the parents’ obligation to make their kids happy.
0:24-0:25- As the dad moonwalks off screen, the phrase “make a moment” appears. At this point it becomes clear that this is a commercial. This is a message to parents, advising them to put effort into making happy memories with their kids.
0:26- A shot of the son looking at where his dad just was and nodding, with a satisfied and appreciative look on his face as if to say “yeah, my dad’s a pretty good guy.” The dad doesn’t see this reaction. This conveys a key part of the message, which is that a parent might not always know if they’re making a difference in their kids’ lives or if their kids appreciate them, but they have to keep putting effort in because their kids could be privately appreciative like the son in this video.
0:27-0:30- An overlay goes over a shot of the son eating at the table. The phrase “#DanceLikeaDad” is in the center of the screen with “fatherhood.gov” below it. Now the audience knows that this ad is targeted specifically at fathers. The phrase “dance like a dad” is catchy and also clever because it encourages the upheaval of the stereotype that fathers should be serious and give tough love.
0.00 Camera opens to a empty intersection with no cars or people
0.01 pans to empty parking lot (within first 2 seconds implies that roads are a ghost town)
0.02 a sign that implies no masks or gloves will be given out for free due to high demand (adds conflict and panic that everyone is gone)
0.03 pans to empty shelves assuming at grocery store sold out of food
0.04-0.05 woman doing research on the computer and shows a multi colored pie chart able to be seen in the reflection of her glasses
0.05 pans to cargo ship sailing over ocean with lots of cargo
0.06 – 0.09 a plane loading cargo and taking flight in sky (this could be showing that people are hard at work to make and deliver masks and other disinfection products)
0.09- 0.15 various short clips of people making homemade masks
0.15- 0.17 shows an abundance of masks in boxes at factories (this relieves the worry that was inflicted by the no mask sign portraying that everything is under control now)
0.017-0.20 a man in dark room looking concerned and is rubbing his face like he is uncomfortable (no mask on) looks conflicted ( To mask up, or to not? That is the question.)
0.20 two men loading jugs of water into trunk of car at grocery store both properly masked but body language is positive two men are probably in conversation
0.21 a child on monkey bars and a older adult supervising at park both wearing masks
0.21 a barber performing a haircut on a man both masked up
0.22 a man in vegetable section of grocery store browsing and also wearing a mask
0.23 a woman in a kitchen setting making food with 4 other people (everyone is wearing a mask) you can tell the woman of focus is happy
0.24- 0.26 a little boy with both hands on hip like a brave superhero while wearing a cape and a mask to imply that by wearing a mask he is a hero
0.26- remainder of video screen turns black and flashes “Mask up America” on screen
#MaskUpAmerica was located at the bottom right hand corner throughout the whole video.
The college experian has been ruined by the pandemic. For years the college experience for many years has been about the personal mental growth that you get while furthering your education. This has been a key part in how we learn and grow as a young adult and helps shape you for the rest of your life. Since we are more separated and isolated than ever. We don’t get those late nights with friends and the parties that you go to in order to meet new people and make lifelong friends. This lack of social interaction has caused us to be farther apart than ever, not letting the possibility of missing the real life learning experience and interacting with each other.
The pandemic has ruined the college experience for students such as myself. We have experienced a new challenge in which we have to adapt to our new circumstances. This has made the learning experience of college much more difficult than before. This combined with the social distancing restrictions has also made the social learning aspect of college much more difficult than before. Since we are more isolated than ever before we do not have the opportunity to have those late nights of bonding with our peers and forming friendships that last a lifetime. As much as we need to focus on our academics we also need to have the much needed social interaction with each other. Those experiences allow you to grow as a human being and further you into adulthood. It is also what people reflect back on their days at college.
1. The reason children are obese is because they want fast food more than other alternatives. A child only wants the sugary, salty, greasy food because it’s appealing to what they love and crave. If the children didn’t cry over the food then most parents wouldn’t get it for them because they know what issues come with it. A parent can’t be held responsible for the desires of their child or how their mind works, so obesity cannot be directly controlled by the parents, but rather, by the child.
2. The responsibility of a child wanting to watch YouTube over playing outside falls on the child, not the parent. A child may avoid going outside to watch the newest video of something that peaks their interests like any adult would consider doing, but when that becomes a normality then the child’s health is put at risk. The health of a child is important because they don’t know what’s best for them but you still want them to be happy and dealing with obesity due to a lack of exercise is something that if they could grasp, they would thank you for. YouTube attracts the child’s interests but so can playing a game of tag outside, as long as the child has played a game of tag then they will understand that both YouTube and tag are fun things to do and they make the choice of one over the other.
:01 – The video opens with tiny hair-covered 3D image of what seems to be the human lungs in front of a black wall with lights coming from above them. This imagery tells us that the lungs are the main focus of this image and the light above is only there to show you what is being displayed. The light only coming from above the lungs suggests that the whole image is not to be illuminated yet, possibly to give the viewers the time to adjust to the information you are about to receive.
There are particles floating around these lungs and the camera begins to zoom in showing more detail, making it seem as though the hairs are beginning to flow or that the they are very grown on the surface of the lungs. This may indicate that the lungs have been in this state for a period of time or maybe that the image is soft and therefore delicate and should be taken care of gently.
The imagery of the lungs and the black background could indicate the inside of your body. If this is the case, the scenery of darkness surrounding the lungs is there to ensure you are focusing on the lungs over other important organs and bones.
:01- :03 – The image clears up and it is revealed that the “hairs” are actually matches. The viewer is now supposed to expect that the entirety of the lungs is constructed from matches. The idea of spending so much time on constructing something so large from so many individual matches may be hinting that this is done over time or with great precision and patience. The realization that the lungs is crafted out of matches confirms that the object is fragile and delicate regardless of the craftsmen’s intentions.
The particles in the air remain floating, and appear to be moving up in the forefront of the camera and falling in the background. This imagery may be a symbol of ash as we know that that the matches that make up the lungs (in this imagery) if lit would cause something to burn and turn to ashes.
:03 – :07 – We now begin to see the matches lighting individually of one another without the fire spreading. This symbolism is most likely to make the viewer realize that every time they light up a smoke they are lighting one of the matches that makes up their lungs on fire, destroying that part of it. Perhaps the numerous amount of matches suggests that you only have a limited number of times you can light a match before serious damage occurs or that any number times you smoke will destroy a match inside you and you will never get it back.
The “particles” we saw have now disappeared from the video and have been replaced by embers that originate from the matches along with smoke that you would more likely see coming from a smokers mouth than a single struck match. The replacement of the particles to embers confirms the theory that those particles are ash and could be symbolic of showing that even though you are finished smoking the residue from that time will remain inside your lungs.
:07 – :10 – We now see large areas of the matches lit and on fire with some spaced individual ones and a burnt out large patch on the viewers right. This is more than likely a culmination of all the times you’ve smoked and the damage it has caused your lungs. the large patch on the right could be telling the viewer that the damage that happened first is still there.
We also see the smoke surrounding the lungs and embers flickering and turning to ash. This visual effect is designed to potray the detailed visuals of the destructiuon of something that should be extremly important to you. The smoke filling the blacvk room may indicate that it is filling the indisde of your body and possibly harming the rest of your organs aswell.
:11 – We get a visual from above the lungs showing the entire thing with a raging fire coming from it. The tips of the matches glowing a bright red and some completely blackened and blurred form the viewers. This symbolism may show that the fire can get out of control, like the usual addicted smoker.
:11 – :13 – The side of the lung collapses and crumbles form the whole, matches both lit and blackened begin to fall to the ground, knocking other presumably loose and destroyed matches to the ground. This show an out of control situation that has no way of returning to normal or even a stable state. We can only imagine that the lungs will completely collapse onto the floor.
:13 – :16 – A single lit match strikes the ground amongst a field of blackened matches wit piles forming in the background with more blackened matches falling. This one light may be symbolizing your last chance to get help or your last moments where you witness the destruction that has been done and that this one match will mark the destruction of the entire being.
:16 – :22 – The room begins to light up revealing an ordinary room with windows emanating light onto the walls. The once burnt lungs now begins to form back into the perfectly normal ones we saw at the beginning of the video with a single match still lit with a small, barely visible, light emanating from it before it is snuffed out. The room could still be a the inside of your body as there are now multiple lights all over perhaps meaning that you or something else is keeping a close watch on them. The lungs now being fully restored may mean that there is a cure for the destruction we saw before thus the small flame being the last to be snuffed out as a sign that you’ve been cured or maybe that preventing it could be the only cause showing the one lit match being the progression of time in reverse.
:22 – :30 – The camera moves to behind the lungs to reveal an MRI scanner and the direction to where you could learn more about how it can help. This MRI scanner being behind the now healed or freshly new pair of lungs shows that this machine is responsible for them and it can be used to prevent or cure the issue in some way not explained in the clip. The imagery of the bright room showing a sparkling new MRI scanner displays the idea of hope and maybe the sanitary conditions of the device and the office you will have to go to to have the scan.
In the first second of the video you see a beaten-up van pull into the driveway. The van is blue, has a tree through the back window, broken taillights, a mirror that is falling off, multiple dents and many scratches throughout the whole body. The house the van is pulling into is a dark brown home, with white shutters. It seems as though it has been taken well care of by the looks of the fresh cut lawn and the flowers in planter boxes. We also see a woman standing in the front lawn with a watering can, watering a flowerpot. The trees are bare and there is wreath hanging outside telling viewers its late fall and could be around the holidays. As the van pulls in farther the woman looks up, implying she must know the person pulling in. So far, we cannot get a feel what the intended message is or what it is appealing to but it could ethos to build trust with the audience that this is a normal household.
00:03-00:04
During this scene when the van has finally pulled into the driveway and parked, a woman with dark hair steps out. Now we can see the front of the van as well and it looks like it has been into a bad accident due to the hood of the car being bent upward and barley holding on. As the girl steps out of the car we cannot see her face, only her grey boots stepping down onto the concrete driveway and jean jacket. The blonde woman who was once watering the flowerpot has her back to the camera facing the dark-haired young woman.
00:04-00:05
In this scene we see the blonde woman is a little older, you can tell by her the wrinkles in her face. She stands with one hand on her hip which could be intended to show she is annoyed. Again, we know it is winter since she is wearing two warm fuzzy jackets. The blonde older woman looks at the brunette younger woman (who could very well be her daughter based on the age gap) as if she has something important to say.
00:06-00:09
The camera pans back to the brunette who then gets out of the car letting the door slam fast and hard. The blonde woman stays facing her and raises a hand as if she is saying something to her. At this point the brunette girl faces her and stops in her tracks looking concerned by the way her eyebrows are raised. The shot zooms all the way closer on the brunette girl, who we are for sure now assuming is the daughter based on all the body language. She points to a scratch on the car and shakes her head back and forth as if she is saying no to whatever question was asked about the scratch. Now that the audience has seen both people, you can see the clothes they are dressed in is modern and new, along with their hair and makeup being kept up. From this we can gather they are a pretty average suburban family. The only thing that still doesn’t make sense is why they would own such a trashed, beat up car. This would appeal to pathos because it is a middle-class American family that looks relatable.
00:10-00:11
The camera flips back over to the blonde mother figure who still holds her hand on her hip. She has a look of disappointment with a slight frown in her eyes and lips. She appears to be asking another question. The background is blurred out, so we know the focus is supposed to be solely on her and what she is saying.
00:11-00:12
The camera then flips again back over to the brunette daughter. She is still pointing at the scratch on the blue car, this time though she starts to move back and forth in place like she is contemplating something. When she responds to the question she looks back at her mother and then places her eyes toward the ground which gives off a look of disappointment. The creators purpose could have been pathos in order to bring emotion to the scene.
00:12-00:13
As this scene starts, the camera angle switches to the front of the vehicle. You can see a white tractor looking vehicle, with a bucket on the front of it heading toward the van. You cannot make out who is inside the tractor or why it is headed toward the van. Then at the end of the clip, the tractor hits the van with enough force to knock a part of the bumper off and send it flying onto the ground.
00:13-00:14
In this short second of a scene we see the blonde mother figure jump back from the driveway she is facing. She holds her hand to her chest as though she is startled with her mouth gasping open. She also has a wedding ring on her finger telling us she is married. We also have a better picture of the yard showing us how the leaves have all been raked which could conclude a male figure might have been helping her out. This was also intended to show pathos for vivid language and emotions.
00:14-00:19
During this scene the man in the work tractor pushes the door open with his left hand. In his right hand it is revealed he has a cell phone in it. As the door opens you can see he looks unphased by the accident that just occurred when he crashed into the van. The man continues to sit in the tractor and text on his phone. The tractor is very dirty as though it is used often. Soon after he completes texting on his phone the camera shows him look toward the young brunette girl and smile. The young girl has her arms crossed and replies to him as in an annoyed stance. Again, the man says something to the girl, and we can see he is wearing a construction outfit. From this angle we can also see that the entire front bumper has fallen onto the driveway. In the background their appears to be a shop of other cars and work vehicles, this could imply across the street is some sort of workshop. The creator most likely intended to put a message of pathos again in order to show the relationship and energy between the two in the scene.
00:19-00:20
A close up zoom in of the young daughter’s face shows her role her eyes and laugh to whatever the older man said. You then see her pick up her right hand which has a phone in it and laugh. She starts to stare at the screen and type.
00:21-00:22
The camera flashes back to the older man in the tractor. He is smiling ear to ear and also wearing a wedding ring, so its safe to assume he is the father. The man continues to smile and grip onto his phone and then begin typing again as if the event never even happened. Seems like these events occur often based on their body language and could explain why the van is so banged up. This could be the logos part of the add which gives reason to why the vehicle looks the way it does and creates a solid comparison.
00:22-00:24
The words “Distracted Driving is No Joke” appear on a black screen. The font is solid and has an effect the brings it closer and closer to the viewer.
00:24-00:37
The black screen then changes to display a “STOPTEXTSSTOPWRECKS.ORG” website. It also contains the name of a project and couple ad agency’s that worked on the piece. This concludes the ad and wraps it up. The director put this slide in to get the message across and used ethos to do so by citing sources and creating branding.
From the first frame we see red puppet that resembles Elmo, but with a brown bread and hair. Their wearing a blue, button down shirt with gold-colored stripes. The shirt reminds me of a typical dad shirt which I believe to be done on purpose to let the audience know he is a dad. Elmo’s dad is staring straight at the camera, showing that he is giving the audience his attention and is asserting a serious aura, that he has something important to say.
The background is mint green and the doors is a dark teal. These are colors that aren’t normally used in the bedroom of a parent, they are more bright. Also, there is a shelf with books, a doll, and rocket ship toys in the background. There are stars on the left side of the frame and in the middle behind the dad, is a poster of space. All these little details are meant to depict a child’s room, establishing within the first second that this Ad is meant for children. Also, the director may have added the elements of space to get kids interested astronomy or because they personally enjoyed space themed rooms. All this is done at the 0:00 frame.
At 0:01, I noticed Elmo’s dad angled his head to the right side of the frame, He started out looking straight at us, but he changes his direction. He also has his mouth open, ready to say something. Also, his hand is against his chest, around where his heart is. The posture here perhaps is to imply of his kind heart, given that has his hand on his heart. Also perhaps averting the straight on gaze may mean that what is about to be said is something hard to say.
One last thing to note is that the background music is a ballad like tone that is played in ads with serious topics.
With the puppet and child designed room, it gives off a kid-friendly atmosphere, but with the serious music and gaze, it establishes that his message is to be taken seriously.
0:02-0:04
While Elmo’s dad is talking about how school is a lot different nowadays, he is looking down as the serious music is playing in the background. I believe this was done on purpose to invoke a sorrowful or downhearted emotion. Many kids can relate to this situation that Elmo’s dad is describing so seeing the ad makes viewers connect on a personal level.
0:05-0:13
Suddenly, after the mode has been melancholic and serious about the changes of the learning system, Elmo appears. Elmo, everyone loves him, and he is joyfully explaining the importance of wearing a mask while staying apart from his friends. His mask is also quite colorful, with trucks on it, which would appeal to kids who are on edge about wearing them. I feel the director intentionally changed the mood with the arrival of Elmo because he is a beloved character and kids get excited seeing them on screen. In a way, it’s manipulating the audience’s emotions by associating COVID regulations with a kids show puppet. The mindset is, if Elmo is doing it and telling us to wear masks, then it’s what we’ll do. Also, in making the mask look colorful and fun, kids will be more inclined to wear it.
0:13-0:20
Elmo’s dad agreeing to what Elmo said is a form of positive reinforcement as well as a parenting method to encourage children when they have done something admirable. The reinforcement to the viewers that wearing masks and staying six feet apart is something positive and will gain praise. Another form of asserting that these regulations are a positive thing is when Elmo is looking at his dad and nods his head when his father is speaking, agreeing with what he is saying. Elmo’s dad also points his finger upward in the direction of the viewer as a cue to remember what he is saying because it is important. They both take a breath, a way to show they are both relaxed, making also the audience relaxed.
0:20-0:30
“We’re all in this together.” This line is that has been oversaturated in media, but it’s a line that gets the point across, both exclamatory and reassuring. It sets a common ground to a shared problem that everyone around the world has. It’s an inoffensive line which was delivered for this reason. Parents would want this kind of message to be pushed to their kids, so parents would be more inclined to let their kids watch this advertisement. Also, both Elmo and his dad laughing together at the end when he says it’s time for school at home gives off a friendly mood. Both of them laughing while looking at each other also adds to the friendly and uplifting atmosphere of the scene.
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Counterintuitivity 