Category Archives: Advertising Failure

Advertising Failure- Brett Lang

While reading the article on mammogram’s and Dr. Kim’s way of keeping score of his doctors I found multiple types of counterintuitivity in the article. They thought that the keeping score of doctors successes and misses would cause multiple problems … Continue reading

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Advertising Failure

The story of Doctor Kim A. Adcock’s approach to solving a problem in the radiology department at Kaiser Permanente in Denver reads like script background for one of those “procedural” TV shows such as CSI. We know who died (far … Continue reading

Posted in Advertising Failure, Assignments, David Hodges | 27 Comments