13 Class MON MAR 08

Wake Up

Life Choices

Life Choices

Something from the Bar?

The Bar

The Visual Rhetoric Unit

A Portfolio Assignment


Visual Rhetoric (and the Visual Rhetoric Rewrite)

    • For the next several weeks, you’ll be assigned a Portfolio Task every week.
    • Your first Portfolio assignment was your Definition/Categorical argument.
    • The next (and the only one not directly connected to your Research Position Paper) is the Visual Rhetoric Analysis.
    • You’ll receive provisional analysis of your first draft, then post a Visual Rhetoric Rewrite, which you’ll add to your Portfolio at the end of the semester.

Visual Analysis of a Static Image

    • To get warmed up to the idea of Visual Analysis, let’s start with a static image before moving on to motion pictures.
    • Visual Rhetoric, Static Image

Visual Analysis of One Second of Video

Visual Analysis of a Complete Argument

  • A Sample Analysis: Thai Life Insurance
    • Here we examine just 10 seconds of a 2-minute long-form commercial produced by the Thai Life Insurance company to promote the universal human good of doing small selfless gestures for others. How in the world is that supposed to sell life insurance?

Advanced Advice for your Visual Rhetoric Rewrite

  • You won’t need this yet, but when you’re ready to revise your Visual Rhetoric argument, you may benefit from reviewing feedback I have offered to students in earlier semesters.
  • Link to Revision Advice for Visual Rhetoric


Evaluating Sources Task

Saw Finger

Pinned to the top of the blog.

  • Advice for your Safer Saws assignment

14 Responses to 13 Class MON MAR 08

  1. johnwick66 says:

    Warm up
    -life choices
    -Something from the bar
    “Can I get you something from the bar?” -Possibly the lamest question ever uttered
    analogy: you are a waiter of a restaurant and the reader is the person your serving. The bar is the different stories you can possibly write to “serve” to the reader.
    Don’t make your reader defensive by throwing out questions but rather gently guide the reader to your viewpoint.
    As the server your job is to serve your reader that makes your “boss” happy
    You want your reader to make big decisions, changes of mind not to be intimidated
    You need to sell your idea
    You have the advantages since your the writer, you know what you “have in the kitchen” you wanna sell the $30 drink over the $4 one.

    How to write
    Stay in charge of the subject matter, make sure the reader doesn’t have questions,
    Approach it like you an expert on the matter

    What not to do:
    1.Don’t ask open-ended questions
    2.Don’t promise the you will have more important info to share later
    3.Don’t blame the kitchen
    4.Don’t apologize for what you don’t have
    5.Never contradict your customers preferences

    Metaphorical payoff:
    -The kitchen: Whatever your able to collect for your research
    -The chef: You the writer
    -The server: also you
    -The customer: The reader who you try to guide to your decision

    Visual rhetoric:
    Don’t listen to the audio of the clips. your learning from the visual not the audio. Your trying to argue what the visual component of the video is not from the audio.
    Make sure to time-stamp in regards to spots you are writing about


    • davidbdale says:

      Apparently you were paying close attention to the Waiter Analogy! 🙂

      Grammar Note:

      Don’t listen to the audio of the clips. Your learning from the visual not the audio. Your trying to argue what the visual component of the video is not from the audio.


      Don’t listen to the audio of the clips. You’re (meaning you are) learning from the visual not the audio. You’re (meaning you are) trying to argue what the visual component of the video is not from the audio.



  2. rowanrat says:

    -Choose two: love, fame, money, and service(love and service)
    -Something from the bar?-causes hesitation, confusion, reluctance, panic
    -does the opposite of what the server intended, to make the customer comfortable, appreciated and catered to(spendy)
    -your immediate impression is problematic
    -How to serve: “when I say servers I mean writers”
    1.they are the subject matter experts
    2.they have already examined the pertinent evidence
    3.they have come to the right conclusions
    4.if they establish your trust, they can guide you to the right conclusions
    5.everybody is happy when you come to the right conclusions
    -how to serve: stay in charge of the subject matter, approach it like the expert you are, guide your reader to the right conclusion
    Lessons from the server:
    Not to do:
    -don’t ask open ended questions
    -don’t promise that you’ll have important info to share later
    -don’t blame the kitchen
    -don’t apologize for what you don’t have
    -never contradict your customers preferences
    To do:
    -instead of open questions, something positive and specific
    -instead of saying there are countless options, give a wide selection but not an overwhelming amount. Focus the attention
    -instead of blaming the kitchen, give an alternative
    -broke down a video
    -should be able to write a whole paper from just a small video
    -beneficial to watch a video without sound


  3. justheretopass says:

    -Something from the bar
    That question brings hesitation, confusion, and panic. You don’t know what they have and what’s good or not. It’s a way to take advantage of the customers.
    We should envision our reader is the customer and we are the server.
    The role of the server (writer) is to not make our reader defensive by throwing out questions. We want to guide and lead them to a question. Don’t intimidate them, guide them.
    We have to sell our idea in order to guide them.
    -How you server (Write)
    Answer the readers questions as they come to mind
    Have your evidence ready for any claims your customer has.
    Don’t ask open ended questions
    Never contradict your customer’s preferences
    To many options makes it so hard for a person to make a decision
    -The visual rhetoric unit
    Don’t listen, learn it visually and write based on what you see.


  4. person345 says:

    It is selfish to do everything on your own without asking for help. Asking someone what they want to drink is a lame question because it is a vague and intimidating question and makes one question what they want. The reader of your essay is like a customer at a bar. Your goal in your essay is to not intimidate but you have to do it in a way that guides readers. By guiding your readers, you are selling your ideas to them. The reader cannot have many unanswered questions. You have to be ready to answer all questions that your argument may create. Do not raise objections in your paper. Don’t apologize what you don’t have. Accept that there are reasonable objections that readers might have. Your are the server, you are the chef. Portfolio is mostly made up of research paper. It also includes a Reflective Statement which describes how you met the Core Values throughout the course. Visual Rhetoric assignment is the next due portfolio assignment. Due SUN 3/14 @11:59 PM. This assignment analyzes a 30 second clip of an AD Council PSA. This analysis is only visual, no audio is being analyzing. This is the visual component. Ignore all audio. Create Timestamps for every observation and analysis you make.


  5. mrmba1 says:

    -Life Choices – choose two, love and money
    People want to help. Let them.
    -Something from the bar?
    Reader is the diner, you are the server
    Role of the server is to provide enough details to guide the diner to the appropriate solution. Don’t make them defensive by throwing out possibilities. Guide don’t intimidate.
    Sell your idea don’t force it.
    -How to write:
    Stay in charge of the subject
    Make sure the reader doesn’t have unanswered questions
    Tease them don’t just tell generalities
    Don’t blame your sources for your argument’s shortcomings
    Never contradict your reader’s preferences
    Instead of open questions, create options
    Instead of saying there are countless options, focus the attention
    Instead of arguing against the reader, ask them to try something new, recognize their point of view and offer an alternative without downplaying their previous option.
    -Portfolio project – Visual rhetoric
    Watch without listening, don’t mention auditory clues only visual
    If words appear visually use them


  6. christianity19 says:


    • Warm up on picking to of the life choices which were love and service
    • Something from the bar? But the problem to start with an open ended question is anxiety
    • Your reader is customer and the waiter is the writer
    • Your job is to serve and by selling you are guiding and you know what you have two of and you know what you have 30 of
    • Stay in charge of the subject matter; approach it like the expert you are; guide your reader (diner) to the right conclusion
    • Don’t ask open ended question, don’t promise that you’ll have important information to share…later, don’t apologize for what you don’t have, never contradict your customer’s preferences
    • Focus the attention when you are writing in your paper and try something new keeps the reader in the game
    • You make sure that your reader has come to a conclusion
    • They want the viewer that it is real and is not staged by a director by hired actors
    • Viewing a YouTube video on Ad Council on physical abuse and each detail is carefully displayed
    • Gather from the video what the argument is because it is a visual rhetoric assignment


  7. compiistudent says:

    Notes 3/8
    Life choices- service is of the utmost importance, not just from you but for you, It’s selfish to not let anyone else help you.
    “Something from the bar” is like starting off an essay with a rhetorical question. It’s useless and it’s vague. Just like serving a drink, your job is to give the best options possible, just ike you as the writer should guide your reader towards a questio or answer, instead of intimidating.
    Stay in charge of subject matter, give it out at the write time, as the reader comes up with questions along the way, you have to answer them. Need to appear as someone who knows what they’re doing. Make sure you’re not ignoring the readers prejudice, acknowledge it, and try to lead them to an alternative option.
    I’ve heard before that we shouldn’t start essays with a rhetorical question, but not so much into the reasons behind it. I haven’t thought as much about pleasing my reader as maybe I should have. Good lesson for the future.
    Visual rhetoric assignment- only analyzing video, muting audio. Time stamp the thoughts, analyzing anything an eveerything in the shot.


  8. honeysucklelilac says:

    it’s already the second week of March, time will go by faster than you think
    Wake Up
    -Life Choices
    –love and money were the popular 2 choices
    Something from the Bar?
    -the most useless question ever asked, the vagueness and intimidation of the question makes the customer feel the opposite of how the waiter intended to make you feel
    -your reader is the diner in the restaurant, you are the server. do not make your reader defensive, instead gently guide them to what you want them to think
    -you must present your argument in a digestible way, people don’t want to be changed, they like the ideas they have and want to find confirmation in their existing beliefs
    -stay in charge of the subject matter, don’t waste words on fluff, you NEED to answer the questions that the reader will have and provide the evidence to lead them in the direction you want them
    -don’t just say you have delicious appetizers and be vague, show them what to anticipate(evidence analogy)
    -do NOT ask open ended questions, promise you have important info to share later, blame the kitchen (your sources), apologize for what you don’t have, contradict your reader’s preferences
    -DO: be specific, narrow your reader’s options and attention, make your arguments attractive, agree with your reader’s point of view and make them aware of the alternative
    The Visual Rhetoric Unit
    -mute the volume when doing this assignment, the sound isn’t what you’re focusing on
    -timestamp your writing
    -literally explain everything you see and why it is important


  9. imgoingswimming says:

    The warm-up today is a coffee cup lid that says love, fame, service, and money. We are given the instructions to choose two. I think that I would choose love and either service or money. I would probably choose service because I think I would enjoy doing that for the rest of my life. I personally would not like to be famous so that decision is easy.
    The question can I get you something to drink is not a good question as it pressures the patron to make a decision. This makes them not want to get a drink. Our reader is a person drinking and we are the waiter. The person drinking does not know anything about what you have, they don’t have enough information to make a choice. This is why we need to guide them to the right solution. We are not just trying to get confirmation but we are trying to guide and sell.
    Our visual rhetoric is an assignment where we write based on the first 30 seconds of a video. The beginning is shaky and zooming in and out in order to make it seem like it’s from a mature camera operator. We need to look at and evaluate every detail. Every detail is looked at to tell the story. We only can listen, we can not use audio. The best way to complete this assignment is by looking at it frame by frame and evaluating what is going on. We should timestamp each second or two through the video describing the picture and camera work.


  10. carsonwentz1186 says:

    Keep on hitting the deadlines to stay on pace/ahead of the game
    4 options to choose from life choices, you can only pick 2 (mine: Love, Money)
    It is essential in life to burden other people (sort of a counterintuitive statement)
    Details important in every question (Hence why: Something from the bar? is utterly useless)
    Writing is like being a server in a restaurant trying to sell to the customer
    Servers: Writers Customers: Readers
    Stay in charge of subject matter; approach like an expert; guide reader to right conclusion
    It is never anybody else’s fault that YOU could not make the argument you wanted to make
    Never contradict customer’s preferences
    Restaurant metaphor relates perfectly to writing to an audience
    Visual Rhetoric Rewrite (Fun? Doubt it)
    There’s a wealth of language used in a simple 30 second video if you just look closely (No surprise there)
    Every frame of the video is deliberately chosen by the creator
    Visual Rhetoric Assignment: DUE MON MAR 15


  11. icedcoffeeislife says:

    We did exercises where we had to pick two out of four, which were love, fame, money, and services. It is earlier to pick all four, three, or just one, but it is hard to only pick just two.
    Something from the Bar?
    When you ask for something to drink, it is a very vague question and it pushes the customer to make up their mind.
    Your reader is having dinner in a restaurant and you are severe. And the drink from the bar is the question you are asking the reader.
    In your essay, your job is to not make your reader defensive by thought-out questions or possibilities that are upsetting. You need to gently guide them instead of intimidating them.
    With guiding you are selling your ideas to the reader
    Present your evidence up from, instead of a vague generality of your information. Teasing them gives them a taste of what the essay is going to be about.
    Don’t apologize for what you don’t have, confirm that it’s a good idea, and understand that there are many sides to an issue.
    Too many options make a person overwhelmed by the number of choices that the topic brings up
    The Visual Rhetoric unit
    We looked at an analysis of the first second of an ad.
    For the visual report assignment, watch the video without the sound. I think it is easier to gather information from the video itself.
    Use timestamps to see if anything has changed over time.
    Visual rhetoric essay due monday


  12. kobebryant32 says:

    Warm Up
    Fame or Money
    Something from the bar is a rhetorical question in which you can get off on the wrong foot
    The best servers use their power to their advantage
    By serving you have to guide , by guiding you are selling
    As the writer you are the subject matter expert
    You know what is on the menu, what is in the kitchen, and what is going on.
    Don’t raise objections for your reader
    Don’t apologize for what you don’t have
    If the customer has a preference don’t contradict it
    Every single second of the video is a deliberate choice
    Why was this choice made?
    Bowling pin attached to a diner indicates that there is a bowling alley in the diner.
    Arguments manage to compress the call to action in 30 seconds.


  13. thecommoncase says:

    -“Something from the bar?” is a broad and overwhelming question to customers; they don’t know what they want so you have to guide them to it
    -that’s why important to provide context and more information
    -we have to sell our ideas and make our reader draw themselves to the conclusion you want them to get
    -to the readers, we are the subject matter experts
    -Got to answer questions the reader may have as they come to mind while reading
    -it is never somebody else’s fault that you cannot get all the information for your argument
    -Don’t ask open questions, instead give them all the information they could possibly need
    -you have to make every alternative attractive in comparison to what they think they want
    -Next assignment is visual rhetoric post
    -we’re gonna analyze a 30 second video and look at every little tiny detail
    -we analyze each second because in a video, every detail is accounted for by the producers/director
    – each detail is making up the argument they’re making
    -no listening in visual rhetoric assignment just analyze what you’re seeing


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