Visual Rhetoric – BabyGoat

0:00 – 0:01 – The film starts off with a small wood table that has a cup filled with pens and a clear cup on top. The environment around the table seems to look like a messy living room. Partially under the left side of the table there is a green stuffed dinosaur with its back to the screen. To the right of the table we have a blue foam football and a jar of bugs. More towards the middle but still to the right, we can see a pair of blue shoes. And on the far right of the screen we can see a window with white curtains that are open. In the far back of the setting, we can see some sort of artificial light that illuminates over a gray chair and footrest combination. To the left of the screen we can see the family’s TV, which sits on a shelf with many miscellaneous items. In front of the shelf, we can see tan and green pillows which are flipped around like the shoes. And in front of the pillows we can see a wooden coffee table that has a white top, which sits on top of a red patterned rug. 

0:02-0:03 – As the camera pans to the left of the setting, we see a man on the ground, in what seems like a push up position. The male seems to be Caucasian with a beard and well maintained hair. He is wearing a dark shirt.  

0:03-0:04 – The camera continues to pan to the left of the setting, but this time the man launches into the air. He takes the left side of the screen. We see the words “Looking to entertain the kids?” As the words pop up, the man lands on his chest without using his arms to brace the fall. 

0:05 – 0:06 – We can now see that the man is doing the worm dance. He has on a maroon shirt with deep blue jeans. But now, he is in the middle of the screen, as we are introduced to a child in a yellow shirt with white stripes. The boy seems to be following the adult’s actions, as the words disappear off the screen.

0:07 – 0:10 – The camera continues to pan left, with only the legs of the adult visible and the whole body of the child in the frame. With both people doing the worm, on the screen pops up “Show ‘em your best moves.” To the far left of the screen we can see a gray wall with pictures and a dog that looks bored laying with its head down. 

0:11 – 0:15 – There are no humans in sight with the camera now zoomed and focused on the dog. The dog is now raising its head with its nose pointing out. Its big droopy ears are still down, but it seems interested in the behavior of the humans.

0:16 – 0:18 – The camera is back in the wide view and everything seems to be in reverse. The camera is now panning to the right. The dog puts his head back down. We are now met with the boy doing the worm, he is in the same direction, but going backwards instead of forwards. 

0:19 – 0:22 – Since the camera is still moving right, the legs of the child are now off screen. He now takes up only the left side of the screen, but the adult’s legs now enter the frame from the right of the screen. He too is doing the reverse worm. And a new sentence pops up on screen, “And then show us!”

0:23 – 0:26  The child is now out of the frame, while both continue the worm. The adult looks back at him every time the adult hit the ground with his chest. This gesture seems to show that the adult figure is checking on the little one. With the camera continuing the movement to the right, the adult is also getting close to being out of frame.

0:27 – 0:30 – The camera continues to pan to the starting point and the adult is now out of frame, but we see “#DanceLikeaDad,” as the video comes to an end. This last part confirms that the adult is the father of the child. We also see many logos and the fatherhood.gov website.

This entry was posted in babygoat, Visual Rhetoric. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s