Visual- CompIIstudent

Posted on March 14, 2021 by compiistudent

0:01. The ad starts with a view of a computer screen that shows two pixalated skeletons who are embracing and kissing each other. The rest of the screen is black.

003. The shot changes to a crowd of people outdoors watching this monitor, pretty large in size. Some are taking pictures and recording the monitor. It is unclear why they are watching this, it seems to be a nice warm day, green on the plants around them. From the sides of the shot, it appears to be in an urban area.

0:04. We see a white man in a blue-ish shirt peering his head towards the monitor, either to get a better look or to try and figure out what he’s watching. A woman in a pink shirt watches next to him. Other people around him watch, their faces blurred out.

0:05. Shot goes back to the monitor and we see the skeletons have walked away from each other. The surrounding area remains the same.

0:06. A woman emerges from behind the screen and shows that she was one of the skeletons. She has blonde hair and a plaid shirt.

0:07. Another woman appears as the other skeleton on the other side of the screen. She has short brown hair.

0:08. The shot cuts back to the crowd. The focus is on the woman in the crowd with a pink shirt. She looks happily surprised to see the two women.

0:09- 0:10. Back onstage, the two women kiss again in front of a now completely black monitor.

0:11-0:12. Two skeletons on the monitor dancing. Zoom out to see the sun setting behind the monitor.

0:13. On one side, one skeleton appears as a blackwoman.

0:14. On the other side, an asian man appears. They embrace in front of the audience, the audience cheers.

0:16-0:20. Two smaller skeletons are on the screen, they reveal themselves as two young girls.

0:21. As the stand side by side, a message appears in white words on the black screen, “Love has no disability.

0:23. The man and woman stand together, the message says “love has no race.”

0:25. The two women stand together, the message says “love has no gender.” By now it is obvious that this ad is trying to show how all inclusive love is a thing that should be celabrated. Judging by all the audience reactions, it appears that they agree.

0:27-0:30. The camera is in front of the crowd. One message is on the screen. “Love has no labels.” A second message appears, “rethink bias at lovehasnolabels.com.”

Posted in compiistudent, Portfolio CompIIStudent, Visual Rhetoric | Leave a comment

Visual Rewrite- Icedcoffeeislife

Posted on March 14, 2021 by icedcoffeeislife

Timestamp:  0:01

The scene starts by focusing on a full-body shot from the side view of a man that is sitting at his desk in his home office. In his home office, the man was catching up on some work for his job, there was a stack of paper that was next to his computer on his desk. He is doing some work on his computer, with the angle of the shot, the man is checking some emails from his job. The lighting in the home office is slightly dim, the light is mostly coming from a lamp next to the man at the desk and from the ceiling light. There is no natural light coming into the home office making it clear that this video is taking place at night. He is wearing a button-down shirt and khaki pants, with a medium-length brown hair cut, the average kind of dad haircut. The clothes that he was wearing were from his day at work and was wearing them until he got ready for bed. In the background of the shot, there is the corkboard behind the father and there are different pieces of paper on the wall. The paper on the wall holds a specific amount of value to the man, he feels a need to hang them on the corkboard. There are drawings, two photos and some papers on the board. Throw the door, there is a kids size bike in the hallway, you can only see the seat and back wheel. The frame of the bike is pink and the seat is mostly white with a strip of pink thought in the middle. This indicates that there must be a child or two that are living in the house with the dad. 

Timestamp: 0:03

The man picks his head up from his work that he is doing with a look of confusion and concern on his face. He heard his head a little to the left to hear where the noise must have been coming from. He must have heard a noise that was coming from outside of his home offices. The movie must have been coming from the kid that owned the pink and white bike. After realizing what the noise was, he sighs and turns his attention back to his computer. 

Timestamp: 0:04 to 0:05

After hearing some kind of noise coming from upstairs and turning his attention back to his computer for a bit. He lifts up his are putting his right on top of his laptop to close it. After closing the laptop he turns in his chair to get up from his desk to see where the noise might have come from. The chair seems to be a black swivel chair that the father is sitting in. With his turning his chair the man is now facing the front of the camera. With his facing the camera now, he had his left arm on the armrest to help him stand up in front of the chair. The look on his face is less conduit now, but more of the look that a father gets when their child needs his help. A determination and caring look are on his face to make sure that his child is ok.  

Timestamp: 0:07:

As the father is standing up from the desk, he is starting to walk out of the office, but before he even gets a foot away from his desk he turns around. The man turns back around to his desk and leans over to grab his computer from his desk. He unplugged the computer  and grabbed it to take care of where the noise must have come from. After leaving the from of the shot. The camera starts to slowly focus on the corkboard. This causes your eyes to look to what the father must have put on there that holds a specific value to the man. 

Timestamp 0:10

With the man leaving the view of the camera, we have a full view of the corkboard that was benign the father. As the camera starts to slowly zoom into the corkboard, we can see what the items on the corkboard are. With the items on the board, In the lower-left hand corner is a photo of a man and a woman, this is the man and his wife in the picture. Next To the picture there is a purple and yellow sticky note. There are different forms of lists on the corkboard. There are two in the lower middle of the corkboard. Above the list and sticky notes, there is a hand print on a paper plate that is hanging up, it looks to be a hand the size of a child’s. There are two other pictures on the corkboard one in the middle of it and one in the upper left corner. There is a monster-like drawing on small pieces of pink paper. Above that pink paper there is a larger drawing with some type of creature on it moving towards an object that is on a bed. This drawing looks to be down makeup from a colored pencil or crayon that was done by a child. 

Timestamp 0:15:

Over the last 5 seconds, the camera is zooming closer to the large drawing above the pink paper one. The large drawing is of a large monster, that its whole body is black, with blue spikes that go down from his neck to the end of his feet. The monster also has very sharp teeth and a scary look on his face. The monster is drawn towards a bed. Something is protecting what the person drawing called Papa. The papa is drawing what looks like a lion that is scared of the monster. This must represent that when the child has a nightmare that her father will protect her from any of the bad monsters that might either be under her bed or in her closet. In the upper left corner of the shot, you can see the man is moving up the stairs to where the noise must have come from. He has his hand on the railing as he is moving up the stairs. 

Timestamp 0:16:

In the next shot, the camera is zoomed in on a little girl’s face. The little girl is asleep on the left side with her head on her pillow. The little girl has dark hair that is tucked behind her shoulders as she is asleep. The little girls now look more than 7 years old. She is wearing grey pajamas with pink and blue shapes on them. The PJ top seems to belong sleeves on her because the sleeve of the PJ goes down her whole arm. Her head is one pillow that has a white background and different illustrations on it. One of the illustrations looks to have a little bit of a blue background with a shape of a bird that is a darker blue and has a little bit of pink in it. There is a little pick of  a stuffed animal what that the girl is sleeping with. In the shot there is one ear of the stuffed animal that is peaking out, the animal’s head means to be a light color of green.

Timestamp 0:19:

The camera zooms out so we can see the little girl’s whole room. The girls need twin sizes. Hse is holding a stuffed animal under her arms, it looks to be either a beard or a dog. On their sheets, there is a dinosaur over them. Some are blue, green, and reddish-orange colors. There is also a quit at the end of her bead. Behind her bed, there are blue curtains that are covering her windows. They look to be floor-length curtains. The room is fairly dark with only like coming from the hallway. There is a nightstand next to her bed. There is a lamp on it that has a white base and on the over, there is pink trim on the top and bottom of the lampshade. There is also a follower pattern on the lampshade. In the right-hand corner of the shoot, you can see two pictures that are hanging up on the wall. You can see a little of a bitten shelf that seems to be holding some of her toys and important items in it. 

Timestamp 0:20:

The camera stays as a wide shot of the room, but it slowly starts to move down towards the floor of the little girl’s room. This is leading the person watching the ad to move their eyes to the bottom of the scene to see what might be on the floor of the scene. 

Timestamp 0:22:

At this point, we can see that the father is under the little girl’s bed. He is finishing the work that he was doing downstairs on his computer. The little girl is still sleeping well and her father is doing his work. On the floor with the father, we see that there is a soccer ball that has rolled under the girl’s bed as well. 

Timestamp 0:25:

After panning down to where the father is under the bed. Four words that pop up on the screen are “Never stop being a dad”. With the phrase popping up, it ties together what the ad is supposed to be about. Even though the dad had work to do, it still means that he has to take care of his kids at the same time. Just because you are doing something else does not mean you can stop being a dad.

Video Link:  https://www.youtube.com/watch?v=Rnzu21_yF5s

Posted in icedcoffeeislife, Portfolio IcedCoffeeIsLife, Visual Rewrite | 3 Comments

Visual- Icedcoffeeislife

Posted on March 14, 2021 by icedcoffeeislife

Timestamp:  0:01

The ad starts by focusing on a man that is at his desk. The lighting in the room is slightly dim, there is light mostly coming from a lamp next to the man at the desk and from the ceiling light. There is no natural light coming into the room making it clear that this ad is taking place in the night. The man is sitting at this desk on his computer, he is most likely doing late night work for his job in his home offices. He is wearing a button-down shirt and khaki pants, with a medium-length brown hair cut, the average kind of dad haircut. He is learning forward reading something off of his computer. In the background, there is the corkboard behind the father and there are different pieces of paper on the wall. There are drawings, two photos and some papers on the board. Throw the door, there is a bike in the hallway, you can only see the seat and back wheel. This indicates that there must be a child or two that are living in the house with the dad. 

Timestamp: 0:03

The father picks his head up from the computer because he must have heard a noise upstairs. It might have been coming from one of his kids or his wife. He has a look of concern on his face and his head is tilling a little to the left. He has stopped his work internal

Timestamp: 0:04 to 0:05

After hearing some kind of noise come from upstairs. The father turns back to his computer and begins to shut the computer. He is about to get up, to check to see what that noise came from. His facial expression shows a bit of concern on his face due to the noise that was made, as he also kept his composer on what might be happening upstairs.  

Timestamp: 0:07:

After shutting his computer, he stands up and is heading out the door. But right before he leaves, he turns back around and unplugged his computer to bring it upstairs with him. The camera slowly starts to zoom into cork boards that were on the wall behind the father. The director does this to make us realize that there is something important that is on the corkboard. 

Timestamp 0:10

After the father has left, the camera is going to zoom in on the corkboard. It is zooming in on the right corner. In the right corner, there is a drawing that must have been made by one of his children. There is also another drawing on pink paper that looks a little like a monster. But the camera is focusing more on the drawing above the pink paper one. 

Timestamp 0:15:

Over the last 5 seconds, the camera is zooming closer to the large drawing above the pink paper one. The large drawing is of a large monster, that its whole body is black, with blue spikes that go down from his neck to the end of his feet. The monster also has very sharp teeth and a scary look on his face. The monster is drawn towards a bed. Something is protecting what the person drawing called Papa. The papa is drawing what looks like a lion that is scared of the monster. This must represent that when the child has a nightmare that her father will protector her from any of the bad monsters that might either be under her bed or in her closet.

Timestamp 0:16:

In the next shot, we are zoomed in shot, on a little girl that is sleeping in her bed. The little girl has long dark hair, she is sleeping on her side with her faces on her pillow. She is wearing grey pajamas with pink and blue shapes on them. The little girls look like she is under the age of 10 years old. 

Timestamp 0:19:

The camera zooms out so we can see the little girl’s whole room. The girls need twin sizes. Hse is holding a stuffed animal under her arms, it looks to be either a beard or a dog. On their sheets, there is a dinosaur over them. Some are blue, green, and reddish-orange colors. There is also a quit at the end of her bead. Behind her bed, there are blue curtains that are covering her windows. They look to be floor-length curtains. The room is fairly dark with only like coming from the hallway. There is a nightstand next to her bed. There is a lamp on it that has a white base and on the over, there is pink trim on the top and bottom of the lampshade. There is also a follower pattern on the lampshade. In the right-hand corner of the shoot, you can see two pictures that are hanging up on the wall. You can see a little of a bitten shelf that seems to be holding some of her toys and important items in it. 

Timestamp 0:20:

The camera stays as a wide shot of the room, but it slowly starts to move down towards the floor of the little girl’s room. This is leading the person watching the ad to move their eyes to the bottom of the scene to see what might be on the floor of the scene. 

Timestamp 0:22:

At this point, we can see that the father is under the little girl’s bed. He is finishing the work that he was doing downstairs on his computer. The little girl is still sleeping well and her father is doing his work. On the floor with the father, we see that there is a soccer ball that has rolled under the girl’s bed as well. 

Timestamp 0:25:

After panning down to where the father is under the bed. Four words that pop up on the screen are “Never stop being a dad”. With the phrase popping up, it ties together what the ad is supposed to be about. Even though the dad had work to do, it still means that he has to take care of his kids at the same time. Just because you are doing something else does not mean you can stop being a dad.

Video Link: https://www.youtube.com/watch?v=Rnzu21_yF5s

Posted in icedcoffeeislife, Visual Rhetoric | Leave a comment

Visual – KobeBryant

Posted on March 14, 2021 by kobebryant32


0:01 – The video starts with a very upset girl who yells at her dad saying “I don’t want to talk about it. She is upset and her room is very messy and she clearly looks stressed out. She doesn’t want to communicate with her dad. Her dad slightly sighs and he storms out of the room and goes to the kitchen.

0:05 – 0:10 – The dad was stressed out and cleaning up the coffee machine because he made a mess. His day clearly wasn’t going well and his wife comes in the kitchen and he says “I don’t want to talk about it”

0:10 – 0:15 – The lights go out and the kids look at each other. The wife and husband go upstairs and this whole sequence comes to show that communicate when it counts. The husband and wife then start going upstairs.

0:15 – 0:22 – The husband and wife then go into a room with a flashlight and open up emergency bags filled with items to help them while the energy is out. Communicating when it counts is the main concept and talking about when to plan for emergency.

0:22 – 0:30 – A screen shows up saying “Get tips and resources to make your family’s emergency plans”. It is meant to show you that communicating when necessary is very important especially in situations in which there is an emergency.

“Communicate When It Counts” PSA (30 seconds) – YouTube

Posted in kobebryant, Visual Rhetoric | Leave a comment

Visual Rewrite – KobeBryant

Posted on March 14, 2021 by kobebryant32

0:01 – The video starts with a very upset girl who yells at her dad saying “I don’t want to talk about it. She is upset and her room is very messy and she clearly looks stressed out. She doesn’t want to communicate with her dad. Her dad slightly sighs and he storms out of the room and goes to the kitchen.

0:05 – 0:10 – The dad was stressed out and cleaning up the coffee machine because he made a mess. His day clearly wasn’t going well and his wife comes in the kitchen and he says “I don’t want to talk about it”

0:10 – 0:15 – The lights go out and the kids look at each other. The wife and husband go upstairs and this whole sequence comes to show that communicate when it counts. The husband and wife then start going upstairs.

0:15 – 0:22 – The husband and wife then go into a room with a flashlight and open up emergency bags filled with items to help them while the energy is out. Communicating when it counts is the main concept and talking about when to plan for emergency.

0:22 – 0:30 – A screen shows up saying “Get tips and resources to make your family’s emergency plans”. It is meant to show you that communicating when necessary is very important especially in situations in which there is an emergency.

“Communicate When It Counts” PSA (30 seconds) – YouTube

Posted in kobebryant, Visual Rewrite | 3 Comments

Visual Rewrite-RowanRat

Posted on March 14, 2021 by rowanrat

0:01-The camera is angled up to a pinata with the shape of a unicorn. Behind the pinata there are colored balloons. From this angle, one is unable to see what the balloons are attached to. However, from this one second shot, one can infer that there is some sort of celebration going on. Further, being that it is a pinata, there is a good possibility that this celebration is for someone who is younger.

0:02-The camera focuses on a pink decorated cake. This is a slice of cake that somebody is holding on a plate with a spoon. From this, one can infer that somebody is eating the slice of cake at this party. Behind the focused image of the cake, there is a blurred pink sign stating, “Happy Birthday.” Now the audience is aware that this is a birthday party and more than likely for a child. The sign then focuses during this second and “Happy Birthday” is clear to the viewer.

0:03-There is much more going on in this shot. There are a total of five people in this shot. There is a woman sitting down on a chair, a young girl sitting on her lap, another man and woman talking in the background, and a solo woman who is also in the background. There’s an abundance of decorations, party hats, cake, and what appears to be juice. This might be a party for the girl sitting on the woman’s lap but that is not certain as of yet.

0:04-0:05- The same woman sitting on the chair and the girl who was on her lap are taking a selfie using an iphone. The shot displays the phone and the hands of the woman as she’s holding the phone and snapping a picture of the two of them. 

0:06-0:09- The beginning of this shot displays a man and a younger boy walking down the stairs. Inside there are blue and yellow balloons. Based off of the balloons, the different location, and different people, one can infer that this is a different birthday party, more than likely the boy in the shot. The boy is playing with a toy while the man speaks with an older woman inside the house. There appears to be no negativity between the man and the woman when they are talking. Both faces are smiling and cheerful. 

0:10-0:12- The shot begins with a young boy sitting in a dark kitchen in front of a cake with lit candles. There is a part of a caption that comes up stating “Something more than a birthday.” After this, the camera points at the other people in the room taking pictures of the boy in front of the cake. When the camera turns back to the boy, the caption is complete and states, “Something more than a birthday is happening here.”

0:13- This goes back to the family of the man and the boy. They are in the living room with people who seem to be family members. There are balloons in the background and a cake with lit candles on the table in front of them. 

0:14-0:16- There are people clapping and talking at the same time. Everything is positive in this shot until the boy covers his ears. Perhaps the environment is too loud? Right after that the faces on the man and the woman from the first scene displaying these three characters appeared to be worried and having a more serious manner. There comes another caption stating “Once you see it, you can help”

0:17-0:22- The man brings the boy a pair of headphones and puts them on. During this time, a caption comes up stating, “The sooner you recognize the signs of autism.” After the man puts the headphones on the boy, he smiles as well as the entire family. They fixed the issue and the positivity in the room became more apparent. Another caption comes up while the family are all hugging, smiling, and enjoying the party. The caption states, “The sooner you can make a difference.” This statement put together demonstrates the necessity of paying attention and understanding the symptoms of autism so you can do something about it. Putting that together, there was too much stimulation for the boy because he has autism, he covered his ears because there was too much noise, and the main fixed the situation. He was able to notice that the boy was uncomfortable so he got him headphones to make him more comfortable in a less noisy environment.

0:23-0:24- The boy is lying down, smiling and laughing with his headphones on. Since the man was able to notice those symptoms and help the boy, the boy felt much happier and at ease as a result.

0:24-0:25- The next shot moves to the first woman and little girl. They are blowing up balloons together, being goofy while happy and laughing. 

0:26- The next shot is a screen showing multiple graphics. One graphic is a statement that reads, “Start by answering a few simple questions at screenforautism.org. Underneath shows two graphics, one icon with a puzzle piece that reads :autism speaks: and another icon of a square with the words “ad council” inside of it. To the right of the screen shows a cell phone screen. The same “autism speaks” icon is on top. On the screen there is a question that states, “If you point at something across the room, does your child look at it? (FOR EXAMPLE, if you point at a toy or an animal, does your child look at the toy or animal?” Then there are two circles, one saying “yes” and the other saying “no.” That question is based on a specific symptom of autism. Based off of that screen, the ad is encouraging the audience to answer some questions on the website provided. This is for parents or any type of caregiver. By answering these questions, one may be able to notice their children sharing behaviors that are described on the website through the questions.

Video link- https://www.youtube.com/watch?v=RwjC4ASGrx8

Posted in Portfolio RowanRat, rowanrat, Visual Rewrite | 6 Comments

Visual-RowanRat

Posted on March 14, 2021 by rowanrat

0:01-The camera is angled up to a pinata with the shape of a unicorn. Behind the pinata there are colored balloons. From this angle, one is unable to see what the balloons are attached to. However, from this one second shot, one can infer that there is some sort of celebration going on. Further, being that it is a pinata, there is a good possibility that this celebration is for someone who is younger.

0:02-The camera focuses on a pink decorated cake. This is a slice of cake that somebody is holding on a plate with a spoon. From this, one can infer that somebody is eating the slice of cake at this party. Behind the focused image of the cake, there is a blurred pink sign stating, “Happy Birthday.” Now the audience is aware that this is a birthday party and more than likely for a child. The sign then focuses during this second and “Happy Birthday” is clear to the viewer.

0:03-There is much more going on in this shot. There are a total of five people in this shot. There is a woman sitting down on a chair, a young girl sitting on her lap, another man and woman talking in the background, and a solo woman who is also in the background. There’s an abundance of decorations, party hats, cake, and what appears to be juice. This might be a party for the girl sitting on the woman’s lap but that is not certain as of yet.

0:04-0:05- The same woman sitting on the chair and the girl who was on her lap are taking a selfie using an iphone. The shot displays the phone and the hands of the woman as she’s holding the phone and snapping a picture of the two of them. 

0:06-0:09- The beginning of this shot displays a man and a younger boy walking down the stairs. Inside there are blue and yellow balloons. Based off of the balloons, the different location, and different people, one can infer that this is a different birthday party, more than likely the boy in the shot. The boy is playing with a toy while the man speaks with an older woman inside the house. There appears to be no negativity between the man and the woman when they are talking. Both faces are smiling and cheerful. 

0:10-0:12- The shot begins with a young boy sitting in a dark kitchen in front of a cake with lit candles. There is a part of a caption that comes up stating “Something more than a birthday.” After this, the camera points at the other people in the room taking pictures of the boy in front of the cake. When the camera turns back to the boy, the caption is complete and states, “Something more than a birthday is happening here.”

0:13- This goes back to the family of the man and the boy. They are in the living room with people who seem to be family members. There are balloons in the background and a cake with lit candles on the table in front of them. 

0:14-0:16- There are people clapping and talking at the same time. Everything is positive in this shot until the boy covers his ears. Perhaps the environment is too loud? Right after that the faces on the man and the woman from the first scene displaying these three characters appeared to be worried and having a more serious manner. There comes another caption stating “Once you see it, you can help”

0:17-0:22- The man brings the boy a pair of headphones and puts them on. During this time, a caption comes up stating, “The sooner you recognize the signs of autism.” After the man puts the headphones on the boy, he smiles as well as the entire family. They fixed the issue and the positivity in the room became more apparent. Another caption comes up while the family are all hugging, smiling, and enjoying the party. The caption states, “The sooner you can make a difference.” This statement put together demonstrates the necessity of paying attention and understanding the symptoms of autism so you can do something about it. Putting that together, there was too much stimulation for the boy because he has autism, he covered his ears because there was too much noise, and the main fixed the situation. He was able to notice that the boy was uncomfortable so he got him headphones to make him more comfortable in a less noisy environment.

0:23-0:24- The boy is lying down, smiling and laughing with his headphones on. Since the man was able to notice those symptoms and help the boy, the boy felt much happier and at ease as a result.

0:24-0:25- The next shot moves to the first woman and little girl. They are blowing up balloons together, being goofy while happy and laughing. 

0:26- The next shot is a screen showing multiple graphics. One graphic is a statement that reads, “Start by answering a few simple questions at screenforautism.org. Underneath shows two graphics, one icon with a puzzle piece that reads :autism speaks: and another icon of a square with the words “ad council” inside of it. To the right of the screen shows a cell phone screen. The same “autism speaks” icon is on top. On the screen there is a question that states, “If you point at something across the room, does your child look at it? (FOR EXAMPLE, if you point at a toy or an animal, does your child look at the toy or animal?” Then there are two circles, one saying “yes” and the other saying “no.” That question is based on a specific symptom of autism. Based off of that screen, the ad is encouraging the audience to answer some questions on the website provided. This is for parents or any type of caregiver. By answering these questions, one may be able to notice their children sharing behaviors that are described on the website through the questions.

Video link- https://www.youtube.com/watch?v=RwjC4ASGrx8

Posted in Portfolio RowanRat, Portfolios FA20, rowanrat, Visual Rhetoric | Leave a comment

Visual Rewrite- imgoingswimming

Posted on March 14, 2021 by imgoingswimming

0:01 In the first second of this advertisement we see a young boy around the ages of 8-10. The boy is facing the opposite direction of the camera seemingly walking in the opposite direction where we only see his back.The boy is in a dark hallway with only two sources of light. We do not know what the boy is wearing because of the lack of light on his back. At the end of the hallway is a bright light coming from a window in a room with its door open at the end of the hallway. The other source of light is warm with a yellow color and is coming from a room to the right with no door so this seems as if it is the entrance to a kitchen or living room. The dark hallway makes it seem as though there are no lights on so this could be taking place early in the morning before any lights are on. The director may be trying to portray the boy may have not turned them on because he is sneaking around the house before anyone wakes up.

0:02 The boy is slowly walking in the direction of the room with a window and sunlight coming through. We are slowly following him as he heads down this hallway. The director has captured my attention because of the mystery and lack of detail given. All that is known is that it seems the boy is sneaking which captures my interest.

0:03 – 0:05 The picture changes to a young girl and she does not seem to be in the same house as the boy in the previous few seconds.  The camera is looking down at her as it pans to what she is doing. She is laying on the floor and seems to be playing but we do not know what it is she is playing with. She seems to be dressed warmly wearing long pants and a sweater. The outfit is more like pajamas so she does not seem as if she is going out anytime soon. There is a warm light so this seems like it is mid-day and not nighttime or early morning. This change confuses me as the person watching, but I assume the videos meaning surrounds children.

0:05-0:08 This changes to another young child who is in their pajamas. The camera is still and is far away, seemingly on the other side of the room. The child is in what seems to be a living room standing on a red stool. We do not know where the stool is from. The child is looking into a closet that has pillows and blankets in it. The child seems to be looking for something and is still not tall enough to reach it as he is standing on their toes. The director may be showing there are no parents around for this child to reach the item he is looking for or he may not be allowed to get the item she is looking for.

0:09-0:10 In this part of the video we go back to the same young girl from 0.03-0.05. In this, we also see a young boy who could be someone she is on a playdate with or her brother. The boy is on his knees sitting bedside, and the girl slides off the side of the bed to get down next to the boy. The girl was sitting on the bed and gets down off of the bed where she sits next to him and they are facing the bed. The director may be showing this could be because they are getting ready to look under the bed. This could be because the girl got down off of the bed and both of their attentions are captures to objects under the bed.

0:11-0:12 We go back to the first boy we saw. This boy is now in what seems to be a storage room with shelves and boxes of papers. He does not have the light on in the room but instead has a flashlight that he has placed on an opposing shelf of the one he is looking at. He then gets up on something that is out of frame to reach a higher shelf. The director further shows us that the boy is sneaking around to look for something.

0:13-0:15 This part goes to the child standing on the red stool. The child manages to reach what he is looking for but drops many items while doing so. The items that fall include books, board games, blankets, and a gun. We don’t know if this child was looking for a gun or not.

0:15-0:17 In this clip the boy and girl go under the bed which they crawl under fully. We now know that this could be an add that has to do with children finding guns. We fear that there is  possibly a gun under the bed these children are hiding.

0:17-0:18 In this we see the boy from the first clip who was just in a storage room seems to be watching his hands in a bathroom. We do not understand why this is happening and it does not point to anything regarding finding a gun.

0:19- 0:20 In these frames we go back to the child with the red stool. We finally see that this is a little girl. The girl is picking up the items she dropped when something catches her interest that we can not see as she is blocking us from seeing it. We already know that it is the gun from the previous clip with her.

0:21 This then pans to what the child originally standing on the red stool is seeing which was the pistol which is lying on what seems to be a bag and is next to a book. We see this child is actually a girl from her long hair.

0:22- 0:23 This clip goes back to the boy and girl that were under the bed. They are no longer under the bed but have pulled out items they found. They pulled out bins that have clothing and hats which they are trying on together as they may be playing pretend. They also found what seems to be a board game or telescope box that is long in shape. Between the two is the final item they pulled out which is a rifle. The director chose for them not to give it any attention even though it is directly in between them and they have more interest in the hat. This could be because they are used to the rifle or they do not yet know what it is because of their young age.

0:23- 0:24 In this we see the boy from the first clip again who is in the bathroom still. The boy is playing with something that is off-screen. We as the viewer have not seen this boy find a firearm but the director assumes that we know he has one because all the other children have found them. He is in the bathroom as this may be the only place he has privacy to play with it. While we don’t see the gun it seems like he is cocking it back, and then we see him look up suddenly from the gun to where the door of the bathroom is. The director may be wanting us to make the assumption he has been caught or that his parents just woke up if they were sleeping.

0:25-0:37 This is just a black screen with white lettering saying “safe gun storage saves lives”. Then it changes to the logo of end family fire.

From what I have seen I believe the goal is safely storing your guns. These guns need to be safely stored and children should not know where they are hidden. Even if they do not know they should not be hidden with everyday objects and instead should be put in a safe or have a lock. The director successfully showed safe gun storage without the need for any words or volume on the video.

Posted in imgoingswimming, Portfolio ImGoingSwimming, Visual Rewrite | 2 Comments

Visual- imgoingswimming

Posted on March 14, 2021 by imgoingswimming

0:01 In the first second of this advertisement we see a young boy around the ages of 8-10. The boy is facing the opposite direction of the camera seemingly walking in the opposite direction. The boy is in a hallway that is dark with only two sources of light. At the end of the hallway is a bright light coming from a window in a room with its door open at the end of the hallway. The other source of light is warm with a yellow color and is coming from a room to the right with no door so this seems as if it is the entrance to a kitchen or living room The dark hallway makes it seem as though there are no lights on so this could be taking place early in the morning before any lights are on. The director may be trying to portray the boy may have not turned them on because he is sneaking around the house before anyone wakes up.

0:02 The boy is slowly walking in the direction of the room with a window and sunlight coming through.

0:03 – 0:05 The picture changes to a young girl. The camera is looking down at her as it pans to what she is doing. She seems to be playing but we do not know what it is she is playing with. She seems to be dressed warmly wearing long pants and a sweater. The outfit is more like pajamas so she does not seem as if she is going out anytime soon. There is a warm light so this seems like it is mid-day and not nighttime or early morning.

0:05-0:08 This changes to another young child. The child is in what seems to be a living room standing on a red stool. The child is looking into a closet that has pillows and blankets in it. The child seems to be looking for something and is still tall enough to reach it as he is standing on his toes. The director may be showing there are no parents around for her to reach the item he is looking for or he may not be allowed to get the item she is looking for.

0:09-0:10 In this part of the video we go back to the same young girl from 0.03-0.05. In this, we also see a young boy who could be someone she is on a playdate with or her brother. The boy is on his knees sitting bedside, and the girl slides off the side of the bed to get down next to the boy. The girl gets down and sits next to him and they are facing the bed. The director may be showing this could be because they are getting ready to look under the bed.

0:11-0:12 We go back to the first boy we saw. This boy is now in what seems to be a storage room with shelves and boxes of papers. He does not have the light on in the room but instead has a flashlight that he has placed on an opposing shelf of the one he is looking at. He then gets up on something that is out of frame to reach a higher shelf. The director further shows us that the boy is sneaking around to look for something.

0:13-0:15 This part goes to the child standing on a red stool. The child manages to reach what he is looking for but drops many items while doing so. The items that fall include books, board games, blankets, and a gun.

0:15-0:17 In this clip the boy and girl go under the bed which they crawl under fully.

0:17-0:18 In this we see the boy from the first clip who was just in a storage room seems to be watching his hands in a bathroom.

0:19- 0:20 In these frames we go back to the child with the red stool. We finally see that this is a little girl. The girl is picking up the items she dropped when something catches her interest that we can not see as she is blocking us from seeing it. We already know that it is the gun from the previous clip with her.

0:21 This then pans to what the girl is seeing which was the pistol which is lying on what seems to be a bag and is next to a book.

0:22- 0:23 This clip goes back to the boy and girl that were under the bed. They are no longer under the bed but have pulled out items they found. They pulled out bins that have clothing and hats which they are trying on together as they may be playing pretend. They also found what seems to be a board game or telescope box that is long in shape. Between the two is the final item they pulled out which is a rifle. The director chose for them not to give it any attention even though it is directly in between them and they have more interest in the hat. This could be because they are used to the rifle or they do not yet know what it is because of their young age.

0:23- 0:24 In this we see the boy from the first clip again who is in the bathroom still. The boy is playing with something that is off-screen. We as the viewer have not seen this boy find a firearm but the director assumes that we know he has one because all the other children have found them. He is in the bathroom as this may be the only place he has privacy to play with it. While we don’t see the gun it seems like he is cocking it back, and then we see him look up suddenly from the gun to where the door of the bathroom is. The director may be wanting us to make the assumption he has been caught or that his parents just woke up if they were sleeping.

0:25-0:37 This is just a black screen with white lettering saying “safe gun storage saves lives”. Then it changes to the logo of end family fire.

Posted in imgoingswimming, Visual Rhetoric | Leave a comment

Visual Rewrite-Justheretopass

Posted on March 14, 2021 by justheretopass

0:01 This ad starts off with a very up close view of a african american hands and chest. The person appears to have  black and gold religious clothing in nature with the sun setting behind the trees in the view. We can’t definitively tell the gender but by looking at the hand size, pattern of flowers and leaf designs it may be a female. Looks like the person is praying with how their hands are facing palm up. The image of the first second looks like it was taken precisely and planned. Gives the person who is praying more sentimental effects. The clothing in the video looks to be a muslim outfit with the gold designs and the length. The angle of the camera has a glare on the person which is again done purposely to create a better and more cinematic look and feel. You can assume that the director is skilled and has been filming a lot to capture the sun behind the sun directly shining on the person. Maybe he was trying to show that the sun was like God shining the light on the person who is praying. The camera is moving in front of the person but still doesn’t show the face. 

0:02 The 2nd second shows what looks to be a caucasian man based on his hand holding a rosary which is most often used to guide catholic in prayer. We can assume that he is catholic. The rosary has brown beads with the cross at the end gold with a silver Jesus Christ. The man looks to be in nature too but it isn’t clear. The director made the background unfocused so we focused on the man in the frame. The man is wearing blue denim jeans and a light blue shirt. The camera angle is zoomed in so I can’t really see if he is on his knees praying or sitting with his hands wrapped around the rosary. I think the director did that on purpose again so we focus on the rosary rather than everything. 

0:03-0:06  The next second is a clear and focused frame of an african american praying on what looks like the edge of her bed. Appears to be in a gray room with white curtains that have blue and red designs. The camera view is also the same level as her makes it feel like you are in the room with the woman looking at her pray. She has her hands crossed, head bowed and eyes closed. She appears to have a gray sweater on. Reminds me of my mother and how she mostly likes to pray. The camera shot is very steady but shaky assuming that the director wants us to really look at the woman, but maybe in the point of view of a person in the room. 

0:07-0:09  The screen went from the woman praying to a bright mustard yellow screen. Then the screen turned black and four words appeared in the same mustard yellow as the screen before. The words stated “Let’s get back to…”. I can assume that the director is about to make a change. He showed three people in individual shots in what looked like praying in three different ways and I think the director is going to switch to a bigger setting. I assume that the three people were praying solo because of Covid-19 and “Let’s get back to…” is referring to getting back to worshiping God in groups and in church or a mosque.  

0:10 The next clip shows what looks like an african american family of four; a man, two women, one looks older and one looks younger and then a little kid. They are walking in front of a First Baptist Church and have church clothings in so I can assume they are going into service. The man has an all black suit on with the mafia looking hat. The older woman has a vibrant pink dress, holding what looks like a gold purse and big hat ones that look like they used to wear in the south a lot. The child appears to be wearing a pink shirt with a blue vest and blue denim jeans and he is blocking the other woman in the frame but she also has the same big hats that most african americans would wear in the south especially to church. The director most likely picked those people to wear these attires because most baptist churches the males wear suits and hats and the females wear a nice dress sometimes colorful and a hat which is called an elegant sunday church hat.  The frame is very wide and captures a lot such as the trees in the back. It looks like it is spring and the trees are starting to spring and get their color. The sun is out and shining which is probably intentional to show that God is the light and the way through everything. 

0:11-0:12 The next frame the camera zoomed in I can see that it is indeed a family. A father who has a goatee, a mother (who is wearing a white dress with black designs and a black and white hat) who are holding hands. Looks like a grandma holding the kid’s hand. The grandma and the kid appear to be smiling and having a conversation. The sun’s still shining on them as they appear to be walking into church. The camera angle is hitting the four people from a half side half in front angle. You can see their side profile but you can also see the front of their faces. The camera angle also shows the church in the back and it appears to be very large. Church looks to have white bricks and a big cross symbol on it. It has healthy trees either blooming or has already bloomed and everything just looks happy. I can also infer that it is a sunday because baptist churches conduct service that day of the week. 

0:13-16 The next frame appears to be a pastor african american male holding a bible waving at people. He looks to be standing in front of a church I would assume. He has a balck suit with a white clerical collar which is what most christian pastors wear. In the 14th second he is shaking someone’s hand who is walking into the church. Looks like two families walking into the First Baptist Church. I see another woman wearing a hat that most african americans would wear in the south so I am starting to assume that they are somewhere south. The man greeting the pastor also has a hat on which is also more common down south. Everyone looks to be in good spirits having fun and happy to be walking into church. In the 15th second I see the same family of four from before greeting the pastor. The little boy is giving the pastor a high five and the grandma just looks ecstatic to be going to church. The camera is moving slightly but I assume the director did that to act like it was the point of view from another persson.     

0:17-0:19 The 17th second shows an all black screen with another four words on it in the same mustard yellow form before. “Should I get it?” is shown on the screen. The director hasn’t quite stated what they should be getting but he wants to make it known by putting the color yellow and having the background color black, so it stands out. Then three words appear on the screen saying “Is it safe?” I can assume now that they are talking about the covid-19 vaccine and if it’s safe and if people should get it to hopefully protect themselves. The words on the screen start small and then appear as if it’s getting closer and closer to you. That seems intentional because the director wants to add a more dramatic effect on what he is showing. Then after “Is it safe?” “Should I wait?” appears next, so now I know that it is talking about the Covid-19 vaccine. The words just like the other start off small and get bigger as time goes on to make it look bigger drawing more attention to it. 

0:20-0:23 The next clip shows an african american family of 8 (6 kids 2 parents). The shot isn’t directly eye level, it’s a little lower and you can see the sun shining on everyone. On the screen in white it says “It’s up to you” and under that it says “covid-19 vaccination”. I think the director used a african american family to try and get the african american community to know that it’s their choice to get vaccinated or not. There must be a lot of african americans not wanting to get vaccines because they are unsure about what is in it and everything.  The 21st second the camera focuses more on the family and moves closer. The other seconds of the ad is showing other families all african american smiling with the sun behind them still in their church clothes happily. 

0:24-0:30 The last few seconds on this ad has a the bright mustard yellow background with back words that say “It’s up to you” under it says “Covid-19 vaccination” and says “Get the Facts” and then has a link GetVaccineAnswers.org so people can answer the questions they have. 

Posted in justheretopass, Portfolio JustHereToPass, Visual Rewrite | 1 Comment