0:01 In the first second I see a near totaled Mini Van pulling into a driveway. There is also a woman watering plants. It seems to be winter time as there is no leaves on any of the trees. This could be a small middle class family’s house.
0:02-0:03 Now I see a teenage girl getting out of the car. The dents are more visible now but she seems not to care about any of the dents.
0:04-0:05 Now The woman calls the girl leia and asks her if she put another dent in the car again. This woman is probably her mother.
0:06 She responds saying, “this one, No” pointing to one of the dents. she sounds careless but her mother also is careless because she just lets this happen all the time.
0:08-10 The mother brings up the argument by asking, ” were you texting and driving again.” she says this almost like its a regular thing. She does have a concerned look on her face.
0:11 The girl responds pretty casually acting like is normal Because her whole car is wrecked.
0:12 Now I see a bulldozer ripping the front bumper off the car
0:13 Now we get a quick shot of a frightened mother.
0:14-0:19 A man opens the door texting. We hear him typing thats how we know. He then says high leia, and she responds hi dad indicating that he is her father.During the conversation both seemed to think of it as a joke and were laughing. He also says sorry about your bumper after he destroyed it.
0:20-23 we hear them both laugh and text then a a black screen with a message comes up. it says Distracted driving is NO JOKE. Also in the background noise of this is the same texting on an iPhone sound. This ad is pretty easy to conclude what they are trying to portray. It is an average family just like mine and the girl thinks its ok to drive distracted and then they show us what happens to your car when you drive distracted. This ad uses alot of sarcasm to portray their argument.