At the beginning of the ad, it shows a short picture of a building. The director probably did this so that you get a feel for the setting, so you can understand the ad further. Also so you don’t ask the question, where is this taking place, when you’re watching the ad.
The next second, we are showed a bird’s eye view of the scene. It looks like an empty lobby. It looks as if two people are dancing in the middle, and a man is recording them. Why is this? There are people around. Some spectating, some minding their own business. The purpose of this is I guess to set the story in place. To show the background for the authors next move.
The next second we come to find that it is in the middle of a school, and those two people in the middle were not dancing. One boy was actually throwing another boy around, almost fighting. However, the one being thrown was not fighting back. The author shows this as an example of bullying.
The next second is the bell ringing indicating its time for class but as the the next second rolls around, it shows him hiding in a bathroom, then of people looking at him in the hall with his head in the locker. The author probably did this to show that when one person bully’s you, it’s kind of hard to go out there and actually be yourself.
The next frame is the boy standing by a train, almost isolating himself from everyone else. Bullying can make you feel so alone and you want to, again, isolate yourself from everyone. That any thought of getting away from it won’t even scare you. The next frame is a storm, setting the scene for a gloomy, yet kind of scary night.
Then, a Spider-Man costume appears, and the boy who was bullied reflection slowly shows in front. The author might be showing the reader that even people that do the most saving have problems of their own. Why Spider-Man, though? Why not any other superhero.
It then shows him in a whole different costume, showing that he is not exactly Spider-Man, but he is too a superhero and wants to help people along side of Spider-Man. This shows that he cannot be Spider-Man, but he can do and help people just as Spider-Man does.
He has a conversation with Spider-Man, who is probably giving the bullied boy advice. It can either be about his personal life, or it could be about the fact that he is too a superhero and he needs help on how and who to save.
It shows bullied boy taking off his mask, almost out of breath, giving us the vibe that he almost got caught or that he just did some insane activity that calls for him to take a breather. The author probably does this to send the message of, “even if you are a superhero, and are able to do things out of the ordinary, you still might not be able to keep up with what life throws at you.” The real Spider-Man continues to have a conversation with him and he’s holding up one finger. This could be hes telling the boy he has to worry about one thing at a time. Being a superhero is clearly rough enough, so you have to worry about fixing only one thing at a time.
He bumps into a girl at school in the next frame. It looks like one of those moments in a movie where the two people unexpectedly bump into each other and its love at first sight. It then turns to another with him talking to someone who we can assume to be his dad. He is probably asking for advice on what to do about the girl. It transitions to the girl sitting in class, laughing or smiling, showing that he is thinking about her. Then, it goes to the to the bullied boy fist bumping another boy who looks kind of scared. The boy almost looks shocked that bullied boy is a super hero. You wouldn’t expect someone who gets beaten physically, emotionally, or mentally to have the capability of being able to try and save anyone more than himself.
We see superhero boy sitting on the side of the building. It then goes to the boys hand punching a window and then jumping, falling, and flying in the air. Looking like he’s almost about to hurt himself, or potentially end his life.Bullying can make people think they are not worth their lives and can lead them to do bad things to themselves that can affect not only them but the people around them.
It then goes to him and the girl in school. He puts his hand on her shoulder and says something. He has a half smile/ grin on his face indicating that he is either excited or nervous. She says something back, while looking down at his hand. This can either mean she is excited that he is engaging in physical activity with her or she is nervous and afraid of what is going to happen next.
It then turns back to the scene of him falling, where he shoots a web to save himself right before he hits the top of the building. This can mean that just one person can save you from doing things that can totally hurt yourself and potentially end your life, which is something no one should have to do. Then the information for the bullying foundation appears, and the ad is over.