There are three former presidents, Barack Obama, Bill Clinton, and George W. Bush standing in a triangle shape: one on the top middle, 2 on the bottom left and right in a white theater lined with American Flags and many benches on a slightly cloudy but sunny day. Behind the three presidents is an all white theatre with rows of benches lined like church pews. All three are wearing jackets suggesting they are outside in the cold shooting this ad.
In the background, there is a person walking by over Clinton’s left shoulder who is most likely not supposed to be there as anybody watching this ad will divert their attention to the man in the background rather than the three speakers as the focus of the video.
Close up on Bill Clinton addressing the public. In the background there are more American Flags hanging from individual rafters between stone white pillars. There is also a shot of President Bush looking away from camera focusing on something else as well as President Clinton seemingly doing the same.
President Bush behind Clinton seems to be slightly smiling which is not helpful to the targeted tone of the video which would be serious and intense. In the background, the flags continue to waive in the rafters between pillars.
Camera goes back out wide into the shot of the three former presidents all standing six feet apart in the glowing white theater lined with American Flags and a stage in the background. The man previously seen in the background at 0:01 is no longer there which places total emphasis on the three presidents.
George Bush is swaying back and forth almost as if suggesting he wants to get this over with. Does not help the overall feel of the topic being very important and the message being urgent.
Close up on Barack Obama wearing a black trench coat over his black suit. The background consists of a blurred vision of the surrounding area outside the theater being trees as well as little glimpses of a few of the flags and 6 pillars behind him.
Obama’s facial expression is stone cold which helps the overall theme of the video being very serious and important.
Camera pans back out to the shot of the three former presidents in their triangle. There is motion of the three big flags behind the center of the stage suggesting there is a breeze blowing outside as they speak. There is also more of a shadow cover along the benches suggesting the day has passed a bit more from the start.
Close up on George Bush addressing the public looking away from the close up camera. Background consists of three of the white stone pillars and many tree branches from the surround wooded area. The pillars as well as President Bush are more shaded than in previous shots as the sun either goes down further or disappears behind a cloud.
There are trees surrounding the theater suggesting this building is located in the wilderness perhaps outside of the nations capital as there are three former presidents in the same place.
Camera pans back out to the shot of the three presidents. Many of the flags are now whipping in the wind suggesting a very windy day. Theater is more shaded than in previous shots as the clouds also grow bigger in the sky above the three former presidents offering more of a serious feel to the ad.
Obama and Clinton have smiles on their faces perhaps suggesting that these vaccines are good, however it does not exactly fit the theme of the video being important and serious.
Close up on Bill Clinton, same as his previous close up, however the flags have gotten shorter due to the wind wrapping them up more. President Bush remains in the background looking away from the close up camera with a prestigious smile on his face suggesting happiness in the search for a potential solution to the problem at hand.
Bush is still smiling in the background of Clinton, not ideal for overall feel and tone of the ad.
Camera pans back out to the shot of the three presidents in the white theater. Flags continue to whip in the wind behind them as the theater becomes increasingly more shaded as the day and clouds continue to pass.
Close up on George Bush addressing the public cam, not the close up cam. View of the wooded area surrounding the theater becomes increasing more clear as well as the three white pillars revealed in the shot.
Shot quickly alternates to Barack Obama with a passionate and determined look on his face as if trying to convince someone to do something. The bright sunshine reappears behind him and shines on the wooded area and pillars behind him. The new appearance of sunshine could almost represent the dawn of a new day.
Camera one again pans back out to the three former presidents in their 6 feet apart triangle with Bush at the head. Flags continue to whip in their rafters and the wind. Bottom half of the theater and pillars is engulfed in sunlight whereas the top of the theater is still covered with a shadow. The three flags behind the center of the stage are now calm and straight again.
0:27 – 0:30
Screen fades to an all black background with a drawing of a band-aid in all white with the words “It’s up to you COVID-19 vaccination” written in all caps inside the band-aid. Below the illustration and writing of the band-aid there is a link to the site GetVaccineAnswers.org for people to get the latest information about COVID-19 vaccines telling. This last shot serves as a call to action for the general American public to act and get their vaccines and do their part to stop the spread and help eliminate the threat of COVID.
Video Link: https://www.youtube.com/watch?v=Li-oxKhvZy0