Visual Rhetoric – gooferious

0:00-0:01: In the opening image, a hand is seen writing on a notebook that contains fractions which give the impression that math homework or something related to math is being done. The surroundings include: other papers which look to contain math content, a folder that might be used for storage of the work and a book that shows some sort of number line, which tells me that the person doing the work is most likely a student.

0:02-0:04: The camera then shifts to showing us the student herself. At first glance, she seems bored. The work she is trying to complete appears to not interest her. In the same frame, the girl pushes her hair back in a way that conveys stress. I assume that the work that is being done is either stressful and/or difficult. Her facial expressions give me the assumption that she would rather be doing anything right now then the work in front of her.

0:05-0:08: A man is then seen with his hand on his head while seated next to the girl working on the math problems. They are seated at a table in what appears to be a dining room as you can see a lamp, curtains, set of windows and a small portion of a portrait. The man appears to be struggling as well as when he lifts his head up, he brings his attention back onto the girl as he was previously looking down at either the table or the math book. This inferences that the man is trying to help the girl with her homework.

0:09-0:15: The man suddenly looks up at the girl and then quickly turns to his phone that reveals he is using a calculator. We see a shot of the phone and the man is calculating the equations that the girl is trying to do. As the image then goes back to the man, he is seen not even looking at the phone rather at the girl. It then appears the man is pointing at something in the book.

0:16-0:24: The girl then notices the man is on his phone and looks up at him. The man then quickly throws his phone back on the table as to appear that he was not on it. The girl quickly then crosses her arms and gives him a slight smirk, from that I can assume that the girl was in a way judging or mocking the man for using his calculator. The man tries to play it off by appearing shocked she looked in his direction. Simultaneously text appears on the screen reading: “If you love them enough to re-learn math so you can teach them math, then surely you’ll check NHTSA.gov/TheRightSeat”. As the video ends we have learned that the man and girl are most likely father and daughter and that the video was trying to get the message across about checking children’s car seats. At first I did not understand the comparison but after seeing the video multiple times I understand that they are trying to convey if you care enough to try to reteach yourself something so you can then teach that to your child, then surely you care enough to see if they are buckled in when they are in a moving vehicle.

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1 Response to Visual Rhetoric – gooferious

  1. davidbdale says:

    This is better than average work, Gooferious. You appear to be paying good attention to the details. I’ll limit my comments to your analysis of second 01. If it’s helpful, please apply what you learn to the rest of your draft.

    In the opening image

    The opening image of what? When it first appears on your screen in its natural habitat, during a commercial break of a broadcast TV show, what does it appear to be? Is it an ad for a product? Does it make you wonder whether you’ve returned to the program you were watching? Does it look like a public service announcement (which it is)?

    a hand is seen

    We like the active voice and the first person plural in this class, Gooferious, so “We see a hand” is the better choice. To me, the smooth skin and the polished and manicured fingernails on this small hand help me recognize it as a girl’s hand. I’m surprised you didn’t say so. The friendship string tied around her wrist is another clue.

    writing on a notebook that contains fractions

    Technically, it’s not a notebook. It’s a spiral bound workbook that encourages students to show their work directly on the pages. It contains not just fractions but very simple math problems requiring the student to multiply simple fractions such as 2/3 x 1/2 =.

    which give the impression that math homework or something related to math is being done

    Agreed. It also indicates to me, with just a couple strokes of the pencil (not a pen), that the student might be having a bit of trouble. The hard up-and-down strokes could be correcting the first number drawn.

    The surroundings include: other papers which look to contain math content, a folder that might be used for storage of the work and a book that shows some sort of number line, which tells me that the person doing the work is most likely a student.

    Yep. The girl’s head (indicated by the long hair) in the left of the frame shows that we are looking over her shoulder at the work she’s doing (as we would do if we were monitoring her work or helping her with it). The angle of bright light from above and the darkness at the edges of the frame suggest that the work is being done at night indoors under overhead light. A common household scene: young girl working on (maybe struggling with) her homework at home at night with perhaps an observer.

    Does that help?
    I will appreciate your Reply.

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