0:00
I see nothing too special. Smokey the bear as an animoji, some kids smiling, a tent, a forest of pine trees to the left and regular trees on the right. Grass looks dry and dead like winter is approaching. Same with the trees
0:01
Bear starts to talk. Background has no change kids are now gone.
0:02
Background remains the same still. Bear is not actually smokey it is Steven Colbert. Bear winks.
0:03-0:06
Balloons show up. 75 year anniversary for smokey the bear. Voice goes to smokey and says his famous line. Back to Colbert after though.
0:07-0:10
Still Steven Colbert as Smokey. Bear is still centered and the main focus. Background is blurred out.
0:11-0:14
Kids and tent are back. They look happy then automatically sad after Smokey says 90% of wildfires are started by us humans
0:15-0:16
Going on about wildfires
0:17
Grill pops up. Dumping leftover coals can be harmful.
0:18-0:21
Blaming the fires on humans still. “We started the fire.” Fire emojis around the grass
0:22-0:26
Still the fire emojis. They’re gone back to only smokey. Now saying he loves trees no matter the scented kinds or coniferous.
0:27-0:30
No more animoji. Now it is just a graphic of smokey holding his balloon for 75 years being alive. Brown background. Has patches for the foundations
My experience with this video was overall a good one. It was pretty simple to understand and the message was very clear. I personally thought that this video was a great example of all three. However, it was more along the lines of pathos because it appealed to emotions mostly being bright and fun. However getting acoss an important message.