biggarz-visual rhetoric

0:00

I see nothing too special. Smokey the bear as an animoji, some kids smiling, a tent, a forest of pine trees to the left and regular trees on the right. Grass looks dry and dead like winter is approaching. Same with the trees

0:01

Bear starts to talk. Background has no change kids are now gone.

0:02

Background remains the same still. Bear is not actually smokey it is Steven Colbert. Bear winks.

0:03-0:06

Balloons show up. 75 year anniversary for smokey the bear. Voice goes to smokey and says his famous line. Back to Colbert after though.

0:07-0:10

Still Steven Colbert as Smokey. Bear is still centered and the main focus. Background is blurred out.

0:11-0:14

Kids and tent are back. They look happy then automatically sad after Smokey says 90% of wildfires are started by us humans

0:15-0:16

Going on about wildfires

0:17

Grill pops up. Dumping leftover coals can be harmful.

0:18-0:21

Blaming the fires on humans still. “We started the fire.” Fire emojis around the grass

0:22-0:26

Still the fire emojis. They’re gone back to only smokey. Now saying he loves trees no matter the scented kinds or coniferous.

0:27-0:30

No more animoji. Now it is just a graphic of smokey holding his balloon for 75 years being alive. Brown background. Has patches for the foundations

My experience with this video was overall a good one. It was pretty simple to understand and the message was very clear. I personally thought that this video was a great example of all three. However, it was more along the lines of pathos because it appealed to emotions mostly being bright and fun. However getting acoss an important message.

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