0:01 The ad starts with an Asian man maybe 20-25 years old. He is on his phone sitting on a couch. The phone is an iPhone 6 which means the ad is recent, maybe made a few years back. This can be his parents’ house considering there is an old-looking picture of a couple on the wall. Right behind him there is a picture on the wall of some type of building. There are little American flags in a vase full of flowers so it may be Independence Day or some sort of holiday. Even though he’s an Asian man, this indicates he lives in America. By the expression on his face, he looks upset at his phone. Maybe he received news that upset him. He is dressed in sweats probably because he’s chilling at home and doesn’t have anywhere to be.
0:02 He is still on his phone, but the background has changed. He is what looks like a library because there are books on shelves with labels on the binding of each book. His expression on his face remains the same. His thumbs are both on the screen of his phone so he may be texting someone. He is probably in school because he is dressed in a more casual outfit than the first scene. He has books on the side of him, but fails to pay attention to them.
0:03 Background change. He is once again still on his phone. I am starting to think that something really important is on his phone because the scene has switched to him working out at the gym. He may be at a public gym or his school gym. The equipment behind him are colored red and yellow which leads me to think this can be a school gym that is represented with those colors. He still has the same face as all the other seconds.
0:04 Background change. Now he is in what seems like a food court. He is sitting next to someone that looks around the same age as him even though we can’t see the face. It may be his friend. There are other people in the scene except they seem unimportant in the background. I guess what the director is trying to say that even in social situations this man doesn’t interact besides being on his phone. Again, he still has the same face expression.
0:05 Background change. There is a cupcake with a candle on it signifying that it is his birthday, but he still on his phone (no surprise here). His face is the same as in all the other scenes. Now there are other people in the scene. To the left of him, there are two girls. Maybe his friends or one of them can be his girlfriend. To the right of him, it looks like they can be his parents just because they are right next to him while they sing “Happy Birthday.” He can be taking a picture of the cupcake, but it seems like he is still texting. This just shows that even though he has friends and family looking at him, he remains on his phone.
0:06 Background change. This scene is kind of random and out of place. He is on a carousel, still on his phone and still with the same expression. Now I’m starting to wonder if maybe whatever is on his phone is just the same thing because his face hasn’t changed at all since the beginning.
0:07 Background change. Now he is sitting on a couch, but a different one from the first second. The girl that was in the birthday scene is next to him with her arm on his shoulder. You can see her glancing at his phone. This is probably his girlfriend considering she is wondering what is on his phone. I now think he may be a little younger than 20 since she looks pretty young. It looks like she is saying something, but he is just ignoring her while he still looks at his phone. The director probably chose to make the girl speak to show that he doesn’t even notice or acknowledge that she is there. So whatever is on his phone must be more important than what she is saying.
0:08 Background change. he camera seems to be in a fridge. The man looks like he is either closing or opening it. But you can see him still on his phone.
0:09 Background change. The scene is kind of dark. It looks like he is in bed. I think the director did this on purpose to show that he is still on his phone because you can see the light reflecting off his face. So far, the point of view looking at the man is the same in each second. Although he is laying on his side, his body is still in the same position and alignment as the other scenes.
0:10 Background change. He is on an elevator going up, and is now wearing a jacket. So maybe this indicates the season change. He is still on his phone after all this time has passed. His thumbs are still on the screen so he is still texting someone.
0:11 Background change. He is at a party it looks like because of the lights and people around him. He is in fact still on his phone. This shows that even in the most social place to talk to people, he still has his face in his phone. There is a guy to the right of him and it looks like he is having a good time with a smile on his face.
0:12 Background change. He is back at the same gym he was earlier. He is still on his phone, but now he is not the one doing the workout. It seems that he is supposed to be the spotter for the person lifting weights on the bench in from of him. He isn’t paying attention at all because his attention is somewhere else, his phone.
0:13 Background change. He is back in the same mall he was at earlier. This looks like the same exact scene because he is wearing the same exact outfit and the people in the background are the same. Also, his friend next to him is wearing the same thing. He is still on his phone
0:14-0:15 It is a fast compilation of all the previous seconds of the man on his phone and in different settings.
0:16 He’s in his car now, but it looks like he’s about to do something with his phone. His face isn’t shown just the neck down. He is in front of a house. It can be his house or someone else’s. But he is definitely in a neighborhood because there’s a house right next to the other one, and what appears to be the house number. It may be the holiday season because there is a wreath hanging on the door, but that may just be a decoration.
0:17-0:18 This scene is of a closeup of his phone. The phone is on a seat, which means it’s not in his hands. He may have thrown it there to show that he doesn’t text and drive. It shows a conversation in his text messages. He sends “Hey what’s up?” Then the person responds “About to shoot a video…It’s for a pretty good cause (*with a traffic light emoji*)…Wanna help?” He replies “Yeah sure.” The other person goes “Alright come over.” He end the conversation with “Ok. Driving now so I’ll ttyl.” The video that the other person is probably talking about is this video considering they included a traffic light emoji with their text, which means it has something to do with driving. Instead of the man saying “I’ll ttyl”, he also includes “driving now” to shift the focus of the meaning of this video. The message is most likely not to text and drive.
0:19-0:20 It is kind of blurry meaning that the car is in motion. It it probably his car because the last scene was him in the car. The words “NOT HERE” appears in white.
0:21 The words “Never here” appear in a text message format right underneath the “NOT HERE.”
0:22-0:23 Then the message is finally revealed “Don’t text and drive” with the word text in blue to show the importance of that word.