Visual Rhetoric- HazelnutLatte

0:01- The scene opens up on a modern home living room, showing a women who seems to be wearing a robe, and 2 dogs. The robe indicates that she has probably just woken up, which leads us to believe that she lives in the home being shown. There is a bright light coming through the window, shining behind the various plants in her house. It is very sunny so we can infer she leaves in a sunny area, or it is a nice day. The two dogs, and the woman look happy and the dogs look as if they are waiting for a treat because she has her hand held out as if she has something in it to give to the dogs.

0:02- The words that project on the screen, “The shelter pet project presents,” indicates that this is a commercial for animals. This clip also shows one of the dogs high-fiving the owner from the previous shot. The other dog sits behind the black and white dog who is giving her owner a high-five. This leads us to think that the dogs are doing tricks to earn their treat.

0:04- the woman and her two dogs are now outside, in front of what looks like the bottom of a palm tree, so we can conclude that they live in a sunny area, like california. Their names come up on the screen to show that this story is about them.

0: 08- The woman is talking to one of the dogs, the dog sitting on the couch opposite to her. She is laying down and gesturing as though she is venting or complaining about something, and the dog is positioned to look like she is listening to her owner. This shows that the dog is someone that the woman can talk to, like the dog is her best friend or therapist.

0:013- The woman is playing with the two dogs outside, and looks like she is struggling to play tug of war with the white dog. The struggle  in her face shows she is putting in effort which leads us ot the conclusion that this game is a workout for her. The words on the screen “personal trainers” confirm that the dogs can serve a purpose as a fitness trainer as well.

0:019- This scene goes back to the modern living room inside.l The woman is putting on a hat to see if matches with her outfit, and is talking to her dogs as they sit behind her. The dogs watch her and listen as she tries on the hat, and stare at it, leading us t believe they are also helping her with her fashion choices.

0:21- The woman is now playing with the dogs in her kitchen, leading us to believe she loves them and she loves to have fun and play with them. At this point we can conclude that she lives alone with her two dogs because the house seems very empty.

0:22- The woman, Olivia, takes a selfie with her dogs outside. She is holding her dogs to show how she cares for them. The picture is a way to showcase her love for the dogs, and show the world how happy she is with them in her life. From this we can conclude that she posted it on some form of social media.

0:24- She kisses and pets her dogs, showing that she loves them and cares for them deeply.

0:27- The words “” and “#AdoptPureLove” come on the screen, and we can conclude that the commercial is an add for a pet shelter. They are trying to get people to adopt a dog by selling the image that if you adopt a dog from the shelter, you will gain pure love.


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3 Responses to Visual Rhetoric- HazelnutLatte

  1. davidbdale says:

    0:01- This is good work, Hazelnut. We don’t entirely agree on the details, but there’s room for interpretation. For example, I Think her outer garment looks like a very long sweater. I’m judging from long row of buttons, fashionable for a sweater, a pain in the neck for a robe. You haven’t remarked on the style or status of the living room, and I think you could and should. There is always an element of class in video. We’re supposed to be in Olivia Munn’s home, so it should look like the living room of a movie star. (Maybe viewers don’t recognize her in the first second, but the text tells you and me who she is, so it’s part of our awareness.) You also failed to mention that one of the dogs is sitting on the sofa. This is not permitted in all houses, so it’s an important detail to analyze how the woman interacts with her animals. It appears the dogs have a pretty good life; not much is expected of them. Do they look healthy? Are they well cared for? Does she? We can’t really visualize what you’re looking at from what you’ve told us, Hazelnut, but we should be able to.

    0:02- We haven’t actually seen the little chihuahua mix get a treat yet. Both interactions have been with the black-and-white cocker spaniel, who was rolling at her feet for attention and has now squeezed out the smaller dog on the sofa to earn the “High Five” treat. If I didn’t know better, I might think the editor is setting us up for some unhealthy dog step-sibling rivalry.

    0:03– When the scene shifts to outdoors, the little dog in is OM’s lap, resolving that dispute. Clearly, the director wants us to be comfortable that she pays equal attention to both her rescues. What are the other implications of the outdoor scene, if any? Does it suggest she takes them everywhere? That no matter where she is, they like being with her? All these observations are very basic, but if they’re not said, you’re not making clear to your reader (who depends on you for EVERYTHING) the full reality of the argument being made. These dogs are receiving a lot from the interaction with this human, and she is quite apparently enjoying the interactions as well.

    Imagine how differently a scene of “dog ownership” could have been filmed. We might never see the person’s face. A hand dumps some kibble into a bowl beside a second bowl that should contain water but is dry. The dog is chained to a tree outside. Etc. Maybe that’s how these dogs were being treated before they were rescued or adopted by a movie star. See what I mean?

  2. davidbdale says:

    Make revisions at any time, Hazelnut, and put your post back into Feedback Please as often as you like. This should be a conversation.

  3. davidbdale says:

    I don’t understand why this post is in the Feedback Please category, Hazelnut. If you have specific questions, I’ll be very happy to answer them. Otherwise, you need to respond in some way (preferably by making your own revisions) to the feedback I provided you on March 04 before requesting more. We can work together as often as you like, but it’s your turn on this one.

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