Visual Argument – Jesse Samaritano

  • After watching the advertisement for Adoption from Foster Care with the sound off, it was more clear to me that the visual aspect of the advertisement did a good job in telling the story that was being told.
  •  The ad takes place in the front yard of a house in an average looking suburban neighborhood and features two kids asking their mother if they can get ice cream from the ice cream truck. The mother gives them a look that implies doubt to their request. After the kids’ hopeful expressions drops off their faces, a man, presumably the father of the family, runs out the front door of the house, looks at the ice cream truck, then runs to catch up with it. After seeing the father run for the truck, the kids look at their mother’s that says “don’t you dare…,” then follow the father towards the truck. As the three are running to the truck, the website and phone number for AdoptUSKids appears.
  • Although the visual aspect of the ad portrays the story alone accurately, it does not portray the theme given by the voice over of the commercial. After watching the ad with sound, the story that is given by the visual alone proves to be the correct scenario that is played out in the ad, but at the end of the ad a voice over says the line, “you don’t have to be perfect to be a perfect parent.”
  • The theme that was implied to me after first watching the ad with the sound off was that the scene was just an example of a typical funny family moment that was meant to encourage you to adopt a child.
  • The theme given with the sound on and voice over at the end is what it say; you don’t have to be perfect to be a perfect parent.
  • The visual aspect of the ad is effective because everyone in the ad appears to be happy with genuine expressions and emotions that people would consider normal. This helps to set a mood in the commercial shows the joy of having a family.
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3 Responses to Visual Argument – Jesse Samaritano

  1. davidbdale says:

    That’s good, Jesse. Just a moment ago, I commented on Bill Brooks’s post that he hadn’t picked up on the theme of the imperfect parent. I did so without having listened to the voiceover myself. Now you tell me that the message is delivered specifically by the voice. I’d say that makes this an extremely effective combination of visual and verbal, wouldn’t you? I really do love watching this scene.
    Provisional grade recorded.

  2. Quick question. I was fine with the grade I was given on this assignment, but the syllabus says that the Rhetoric Assignment needed to be 750 words. Do I have to make this 750 words or can i revise slightly and put it in the portfolio?

    • davidbdale says:

      I’m not at all a fan of word counts, Jesse, and don’t intend to impose this one. You are welcome to revise this post for any reason, but don’t feel obligated to make it longer. If you do revise, let me know with a comment so I’ll see what you’ve done.

      I’m just back from my evening classes at BCC and finally free to respond to my requests for feedback. I’m sorry it’s so late, but it’s the best I can do.

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