Proposal: Many people around the world have found themselves craving caffeine in one form or another. Recently, the most popular form of caffeine has become coffee, creating a recent boom in the industry. Starbucks is just one of America’s most prominent coffee chains and has changed the face of the coffee industry into a monopolization of the best international coffees, speciality drinks, sandwiches and store brand items. With Americans paying almost $4.50 a cup, the assumption would be that the economics behind the Starbucks corporation would be an even split that abided to both American and international labor and trade laws.However, that is not the case. But, how essential are these companies to the economics of both America and other nations world wide. In my research, i attempt to prove that the corporation is essential to increasing both the American and global GDP.
Source 1: <http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/05/8401343/index.htm> This article was found through Academic Search Premiere. It talks about the 2007 law suit between the Starbucks corporation and Ethiopia. The article lists some detailed descriptions of what is like to be a non-American common worker in the coffee industry and even higher up management. The angst between the company and country is also quoted.
Use: I plan to use this source to talk about how the Corporation obtains coffee and treats its workers overseas. It is a good source for antidotes, and proof of violated laws overseas and the poor working and pay conditions the workers receive.
The source was found through the Academic Search premiere database and gives a detailed description of the number one selling coffees that are trying to oppose the Starbucks corporations and their economics.
Use: I attend to use this source as alternatives to the Starbucks Industry.
http://www.economist.com/node/1846165The source is a brief description of the salaries of Starbucks employees in America and some history of the coffee shops both national and international.
Use: To counter argue source #1. The second site will be used to support the fact that the company is creating international and local jobs, especially in urbanized areas.
The above article(s) details the “Starbucks theory” which is similar to the McDonalds theory which states that by incorporating Starbucks Coffee shops into local and international communities, it is possible that the current recession the world is facing will deplete. The third source included is speech given by the current President of Starbucks.
Use: to prove the point that Starbucks is an essential unit in the global economy.
Source 5: <http://www.economist.com/node/2361072>
The above is a study done by The Economist that discusses the “crave” for coffee internationally. They compare it with the “big mac” study previously conducted by their publication.
Use: The source proves the “need” for quality coffee and also compliments source 4.1 in discussing the Starbucks theory in comparison to the McDonald’s theory of increasing international GDP.
Source 6: <http://www.economist.com/node/2042797>
The source discusses recent coffee taxes, specifically on expresso.
Use: The tax will go towards helping underprivileged children in coffee bearing nations get an education. However, Starbucks along with many other coffee shop owners, are investing a large sum of money to prevent this tax from occurring.